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Business Support for Child Care Service Providers

Business Support for Child Care Service Providers

Equipping child care providers with the business skills to thrive

Business Support for Child Care Service Providers

WBDC recognizes the vital importance that child care businesses play in our economy.  That is why we are here to help child care service providers in Connecticut stay focused on all aspects of business, during the pandemic and beyond.  Our offerings range from training on how build a business plan, to hands-on assistance on building your social media presence, to practical tools for accessing business funding, and even self-paced learning through our eLibrary.   We also offer Wherever you are in your business journey, we are here to support you every step of the way.  All services are currently being held virtually and are offered at no-cost to Connecticut licensed child care providers.

Ready to get started?
Complete our Client Intake Form to access our no-cost programs and services.

3 Types of Support for Your Business


View our upcoming webinars and virtual courses, on topics from business planning to marketing to financial statements.  We offer single session webinars and multi-session courses.


Meet one-on-one virtually or by phone with an expert Business Advisor for tailored guidance on business or personal finances. Not sure which counselor you want? Call us at (203) 751-9550.


The WBDC-OEC emergency relief grant program is closed. Additional grant programs will become open by March. To be eligible for these, you must become a WBDC client. Get started with us today.

To learn more about our services,
contact us at childcarebusiness@ctwbdc.org or (203) 751-9550.

Upcoming Courses

Hands on Marketing: 7-Part Virtual Series
Thursdays, January 21 – March 4 | 3:00 PM – 4:30 PM

Do you have a website and a social media presence for your business, that you’re looking to take to the next level to attract new families?  Join us for a 7-session marketing masterclass that takes a step-by-step look at your web design, social media content, and email campaigns.  A marketing evaluation is also included so you’ll receive tailored feedback from industry experts.  Leave with the confidence in your marketing strategy, and practical tools to reach families to boost enrollment.  

This is a hands-on class, so attendance and exercises are necessary to get the most out of the course.

Application required. No cost.
Learn more here, or contact Kenyetta Banks at kbanks@ctwbdc.org or (203) 751-9550.

Submit your pre-application HERE.

GPS – a Guide to Plan for Success: 9-Part Virtual Series
Tuesdays, January 29 – March 23 | 12:00 PM – 2:00 PM

Do you have a business plan that can guide you in making sound decisions for your business?  Whether you need to create a plan or refine one, this interactive course will provide you with a comprehensive understanding of how to build your business plan step-by-step. Each session focuses on a critical aspect of business development, including marketing, finance and legal structures, while giving you time in class to draft components of your business plan. Included in the course is Business Advisory Night, which provides an opportunity for you to pitch your business concept to an array of business professionals and receive customized feedback about how to move forward.

Application required. No cost.
Learn more here, or contact JoAnn Gulbin at jgulbin@ctwbdc.org or (203) 353-1750.

Download an application HERE.

Interested in something else?
View our complete list of upcoming programs, all of which are offered at no cost to you. Many run for one-hour, and are held via Zoom.

Past Programming

Town Hall with Congresswoman Rosa DeLauro:
How Accessibility to Child Care Impacts Small Businesses

WBDC held a virtual Town Hall conversation with Congresswoman Rosa DeLauro, Rosie Jones-Clarke, Director of Bright Morning Star Day Care and Maria Miranda, Owner & Creative Director of Miranda Creative, Inc., regarding the child care industry in Connecticut.  The conversation focused on Congresswoman DeLauro’s recently introduced legislation, the Child Care Is Essential Act, which would provide emergency support to child care providers impacted by the pandemic.  Our panelists also discussed how accessibility to child care impacts our economy in general and small businesses in particular.

Download a copy of the Child Care is Essential Act toolkit,
highlighting the bill and the need for it.

COVID-19 Resources

Programs and Resources from the Connecticut Office of Early Childhood (OEC):

CTCARES for Child Care Businesses offers supports to help you operate your program during COVID-19. Since every program has different needs, we are offering a “Care Package” — a variety of subsidies, trainings, and other opportunities. Learn more.

CTCARES for Family Child Care offers licensed family child care providers access to supports during COVID-19. Our goal is to help your program succeed so you can continue to do your vital work.  Learn more.

COVID-19 Guides for Providers – Each guide provides tailored recommendations for providers about wearing masks, social distancing, health screening, cleaning, and more. Download here

Interested in Sharing Your Expertise?

WBDC is looking for early childhood experts and business professionals that have worked with child care service providers to serve as an instructor, counselor, or Advisory Committee Member, or provide programmatic support.  Get started below, or contact Louise at (203) 751-9550 x102 to learn more.


Looking for a permanent opportunity? Apply to become part of our growing Child Care Team. Current openings include a Program Coordinator & a Business Advisor, with bilingual skills.


Have expertise in early childhood or business development that you can share with clients? Join our team of volunteer instructors and counselors and make a difference in the lives of business owners.


Are you a community leader with a keen understanding of the needs of CT’s child care providers? You can act as a WBDC Ambassador, and help shape our offerings to be impactful and equitable.


WBDC’s child care initiative is funded through a Cooperative Agreement with the Connecticut Office of Early Childhood.