Am I Priced Right? (eLearning)
In this engaging one-hour class, you’ll explore a variety of pricing strategies (for service or product-based businesses) to help you optimize profits while staying competitive. From cost-plus to value-based pricing, you’ll learn how to choose the right approach for you. The session will also also include a useful pricing tool, giving you hands-on experience with […]
SEO Strategies: On Page, Off Page, and a Few Things in Between (eLearning)
In this one-hour course on Search Engine Optimization strategies where particpants will dive into essential tactics for optimizing their website visibility across search engines. It starts by exploring the foundational elements of on-page SEO, such as keyword placement and content structure, before transitioning to the power of off-page techniques like backlinks and domain authority. The […]
Mastering the Art of Business Pitching: Engaging Clients and Investors (eLearning)
Learn the essential strategies to effectively present your business ideas to both customers and investors. Discover the nuanced differences and shared principles between pitching to clients and investors, empowering you to tailor your message for maximum impact in any scenario. Gain valuable insights, refine your communication skills, and elevate your ability to captivate and persuade […]
SEO Basics: How to Get Found on Google (eLearning)
Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amouint of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive target traffic […]
Promote & Prosper: Promote Your Business for Growth (eLearning)
Unlock the secrets to successful marketing promotions in this dynamic course designed for aspiring entrepreneurs that will drive sales. Meet WBDC’s Business Adviser, Joy Braddock, as she gives an overview ofthe powerful promotional strategies that includeemail marketing campaigns, content marketing, loyalty &refer-a-friend programs, community outreach and much morethat will help you elevate your brand and […]
Elevate Your Branding (eLearning)
“ElevateHER Branding – Strategies for Women on the Rise.” This class is tailored for startup female entrepreneurs ready to embark on a branding journey. Explore key facets of brand development, from defining your unique identity to seamless implementation and the art of evolving your brand while scaling. Don’t miss this opportunity to gain insights and […]
Negocio de Cuidado Infantil: Creciendo a través del marketing (eLearning en español)
Únete a la experta invitada Catherine Cardosa para una sesión diseñada específicamente para proveedores de cuidado infantil, tanto nuevos como establecidos, que buscan hacer crecer su negocio mediante la implementación de principios y tácticas de marketing fundamentales. Catherine hablará sobre formas de aumentar tu matrícula y crear lealtad en los clientes a través del uso […]
LinkedIn Personal Branding (eLearning)
LinkedIn – the world’s largest professional network – is an incredibly powerful tool for networking and careerevelopment. During this workshop, Career Coach Anne Ryan will share how to showcase your personal brand on LinkedIn. Follow along and leave the session with an updated LinkedIn profile! Run time: 47 minutes eLearning:This session is part of WBDC’s […]
Using Public Relations (PR) to Build Your Brand (eLearning)
How do we build and maintain strong relationships with our audiences? Through the use of a PR (public relations) communication strategy, you can build trust and credibility with your consumers. Learn how to craft compelling narratives, cultivate a positive brand image and build your amazing reputation. These strategies will help you increase customer loyalty, retention […]
Building an Effective Website (eLearning)
What has your website done for you lately? A website is more than pretty design and branding. It should clearly explain the value of your business, generate customer leads and make you money. WBDC Business Advisor Joy Braddock takes you through a step-by-step framework to help you build a SIMPLE but highly EFFECTIVE website. Learn […]