Website Success 101 (eLearning)
Confused and frustrated with website creation?In the fog about what to write for your website?Annoyed with photos that don’t showcase your business?Stuck with an embarrassing website?Finally! A class that will help you “fill in the blanks” and get started in creating engaging words & imagery, IN A SNAP. Join WBDC’s Marketing Advisor, Joy Braddock as […]
Website Content Made Easy (eLearning)
Are you …Confused and frustrated with website creation?In the fog about what to write for your website?Annoyed with photos that don’t showcase your business?Stuck with an embarrassing website?Not even giving out your website address anymore? Finally! A class that will help you “fill in the blanks” and get started in creating engaging words & imagery, […]
Using Public Relations (PR) to Build Your Brand (eLearning)
How do we build and maintain strong relationships with our audiences? Through the use of a PR (public relations) communication strategy, you can build trust and credibility with your consumers. Learn how to craft compelling narratives, cultivate a positive brand image and build your amazing reputation. These strategies will help you increase customer loyalty, retention […]
Social Selling – Converting Followers to Customers (eLearning)
Social Selling: How to connect with your Instagramcommunity to increase sales and grow an engaged audience. Building a strong community isn’t just about getting people to follow you on social media — it’s about creating a presence that keeps them intrigued and invested in you and your brand. In this workshop we will: Design a […]
SEO Strategies: On Page, Off Page, and a Few Things in Between (eLearning)
In this one-hour course on Search Engine Optimization strategies where particpants will dive into essential tactics for optimizing their website visibility across search engines. It starts by exploring the foundational elements of on-page SEO, such as keyword placement and content structure, before transitioning to the power of off-page techniques like backlinks and domain authority. The […]
SEO Basics: How to Get Found on Google (eLearning)
Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amouint of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive target traffic […]
Sales vs. Marketing; What’s the difference? (eLearning)
Course description: Discover the key differences between sales and marketing in this insightful one-hour class tailored for small business entrepreneurs. Marketing focuses on attracting potential customers through brand awareness and strategic outreach, while sales involves directly converting these leads into paying customers. Learn how to align these two crucial functions to drive growth, enhance customer […]
Promote & Prosper: Promote Your Business for Growth (eLearning)
Unlock the secrets to successful marketing promotions in this dynamic course designed for aspiring entrepreneurs that will drive sales. Meet WBDC’s Business Adviser, Joy Braddock, as she gives an overview ofthe powerful promotional strategies that includeemail marketing campaigns, content marketing, loyalty &refer-a-friend programs, community outreach and much morethat will help you elevate your brand and […]
Pricing to Compete (eLearning)
Join WBDC’s Marketing Adviser, Joy Braddock, In this engaging one-hour class as you explore a variety of pricing strategies (for service or product-based businesses) to help you optimize profits while staying competitive. From cost-plus to value-based pricing, you’ll learn how to choose the right approach for your business and customer. The session will also also […]
Polish Your Presence: Managing Your Google Business Profile Like a Pro (eLearning)
This session is designed specifically for women business owners who already have a Google Business Profile* and want to maximize its impact. Learn how to stay visible in search results with easy monthly updates, request and respond to reviews like a pro, optimize off-page SEO, and build trust with Google and your audience. You’ll walk […]