Influencer & PR Strategies (eLearning)
Course description: What is influencer marketing? Influencer marketing is a strategy where brands collaborate with individuals who have a strong and engaged following—often on social media—to promote products, services, or messages to their audience, leveraging the influencer’s credibility and reach to build brand awareness and trust. Together with a solid PR (public relations) communication strategy, […]
How to Make Your Brand Powerful (eLearning)
The perception of your brand exists whether you control it or not. Karen Corell, a highly accomplished branding executive, will teach you how to create a brand strategy in this interactive course. Learn what a brand is, what factors to consider when creating visual and verbal communications, and how to write a brand positioning statement. […]
How to Create A Google Business Listing/Profile (eLearning)
Ready to get your business in front of more customers? In just one hour, you’ll learn how to easily set up and activate your Google Business Profile — a powerful (and free) tool that helps local customers find and choose your business online. Google Business Profile is a free, high-impact marketing tool that delivers real […]
How PR Can Help Your Business (eLearning)
Do you understand the difference between public relations, marketing, and advertising? Wonder how you can use public relations to grow your small business? Join us to learn exactly what public relations is and how it can help your business. Jennifer Bernheim, owner of OnPurpose PR, will help you develop a PR strategy and provide tips […]
How to Confidently Pitch Your Product or Service (eLearning)
Communicating your product or service is a key skill for every entrepreneur. You have to be able to talk about what you do or sell, concisely, clearly and with confidence to capture the attention and interest of potential buyers or recommenders. This one-hour session will cover best practices and techniques for pitching, including how to: […]
Child Care: Aumenta tus inscripciones conectando con tu comunidad (eLearning)
¿Quieres aumentar tu matrícula y asegurarte de mantener todos los cupos llenos en el futuro? ¿Te gustaría aprender cómo el compromiso con tu comunidad puede impactar la inscripción? Únete aZayed Rodriguezpara conversar sobre formas de conectar con tu comunidad, aumentar la matrícula y garantizar la sostenibilidad de tu negocio.Los participantes de esta clase se llevarán […]
Creating Your Email Sales Funnel (eLearning)
Social media marketing may get all the buzz, but emailing your clients is still the best way to drive and close sales. Join Business Advisor Joy Braddock to learn how to create Lead Nurture and Sales Email Campaigns that work hand-in-hand to bring buyers through your door and turn them into customers. All you need […]
Crafting a Strong Brand Name (eLearning)
Choosing the right brand name is a crucial step toward your business’s long-term success—and one of the most challenging. In this seminar, we’ll walk through the essential steps for developing a brand name that’s not only relevant to your business but also distinctive and memorable. Whether you’re starting from scratch or refining an idea, you’ll […]
When to Hire and How to Work with a Marketing Agency
Course Description: Hiring a marketing agency can be a game-changer for small businesses—but only if it’s the right fit. In this one-hour seminar, you’ll learn how to identify when it’s time to bring in outside help, what questions to ask when interviewing agencies, and how to set clear goals and expectations for a successful partnership. […]
Show Up Where It Counts: Local SEO Essentials
Course Description: This course will allow you to take your SEO knowledge to the next level by focusing on how to attract local customers through targeted strategies. This one-hour session will show you how to optimize your website and online presence for local search results, including Google Business, local keywords, and location-based content. Learn how […]