Marketing Foundations: Your Company’s Story (eLearning)
Join WBDC’s Laura Stetler & Angela Engle, along with our team of WBDC Business Advisors, to understand how to tell the story of your business through marketing. Dive into the foundational aspects of developing a successful marketing approach for your business. Explore the importance of understanding your market, competitive analysis, telling your unique story and […]
LinkedIn Personal Branding (eLearning)
LinkedIn – the world’s largest professional network – is an incredibly powerful tool for networking and career development. During this workshop, Career Coach Anne Ryan will share how to showcase your personal brand on LinkedIn. Follow along and leave the session with an updated LinkedIn profile! Run time: 41 minutes eLearning:This session is part of […]
Getting Started with Canva (eLearning)
Canva can be a powerful tool to design beautiful graphics and visuals for your business, and many features are free! Learn how to get started with this platform and how to create eye-catching visuals to elevate your business. Run time: – 51 minutes eLearning:This session is part of WBDC’s Library, providing you easy access to […]
Finding Your Customers (eLearning)
Does your marketing strategy feel like you’re just throwing spaghetti at a wall to see what sticks? The best way to see results from your marketing efforts is to create a plan. Join Johanna Bloom, WBDC’s Marketing Business Advisor, to learn how to reach your customers more effectively. She will guide you on defining your […]
How PR Can Help Your Business (eLearning)
Do you understand the difference between public relations, marketing, and advertising? Wonder how you can use public relations to grow your small business? Join us to learn exactly what public relations is and how it can help your business. Jennifer Bernheim, owner of OnPurpose PR, will help you develop a PR strategy and provide tips […]
How to Confidently Pitch Your Product or Service (eLearning)
Communicating your product or service is a key skill for every entrepreneur. You have to be able to talk about what you do or sell, concisely, clearly and with confidence to capture the attention and interest of potential buyers or recommenders. This one-hour session will cover best practices and techniques for pitching, including how to: […]
How to Create A Google Business Listing (eLearning)
Google Business is an underrated and important marketing tool. It is free and easy to set up and manage. Customers are 2.7 times more likely to consider your business to be reputable if you have a complete Google Business Profile. They are also 70% more likely to visit your location! Learn the easy steps to […]
How to Create A Google Business Profile (eLearning)
Google Business is an underrated and important marketing tool! It is free and easy to set up and manage. Customers are 2.7 times more likely to consider your business to be reputable if you have a complete Google Business Profile. They are also 70% more likely to visit your location. Join Michele Svirsky to learn […]
How to Make Your Brand Powerful (eLearning)
The perception of your brand exists whether you control it or not. Karen Corell, a highly accomplished branding executive, will teach you how to create a brand strategy in this interactive course. Learn what a brand is, what factors to consider when creating visual and verbal communications, and how to write a brand positioning statement. […]
Etsy or Shopify: Which One is Right for Your Business? (eLearning)
Etsy or Shopify – Which One Is Right for Me? Whether you are newly formed or an established business, your company can thrive on either platform. Join Debra Lutsky, founder of Digital Retail Partners to provide insight into the world of eCommerce and whether Shopify or Etsy are right for you. What You’ll Learn: • […]