Show Up Where It Counts: Local SEO Essentials – Intermediate level
Course Description: Business types that will best benefit from using a Local SEO Optimization strategies include brick and mortar locations (restaurant, bakery, boutique, therapist, spa) and Local Service Providers (cleaners, landscapers, interior designers, contractors, etc. ) The course will allow you to take your SEO knowledge to the next level by focusing on how to […]
What Makes Your Customers Buy?
Course Description: Your marketing works best when you understand who your customers are, what they need or want, and what motivates them to buy. In this practical session, you’ll learn how to identify customer triggers, understand buying obstacles, and research what matters most to your audience. You’ll use these insights to create more relevant marketing […]
How to Create A Google Business Listing / Profile – beginner
Ready to get your business in front of more customers? In just one hour, you’ll learn how to easily set up and activate your Google Business Profile — a powerful (and free) tool that helps local customers find and choose your business online. Google Business Profile is a free, high-impact marketing tool that delivers real […]
Stop Hiding Online: Create & Master Your Google Business Profile – intermediate knowledge needed
Course Description:In this course, we’ll review how to create your Google Business profile profile and follow with how to stay visible in search results with easy monthly updates and professional review management. By the end, you’ll have the confidence to begin taking control of your online presence — without spending a dime. This course covers […]
Marketing Made Simple: Website Success 101
Course Description: Confused and frustrated with website creation? Finally, a class that will help you “fill in the blanks” and get started in creating engaging words & imagery, IN A SNAP. Join WBDC’s Marketing Advisor, Joy Braddock as she shares how to create website content your visitors will actually read with easy step-by-step online tools […]
What Makes your Business Unique? Your UVP.
Course Description: This one-hour class will guide small business startups to clearly define their competitive advantage using a powerful UVP statement framework preferred by WBDC’s Marketing Advisor, Joy Braddock. You’ll learn to: Define Your Audience & Problem: Pinpoint your target customer and articulate their most pressing pain point or need, which forms the vital starting […]
Sleigh Your Sales: Small Business Guide to Holiday Planning (on-demand)
This pre-recorded class is part of WBDC’s 24/7 On-Demand Library. Get ahead of the holiday rush with a practical marketing planning session designed for startups and small business owners. Learn how to create timely promotions, build a realistic set of seasonal tactics, and confidently execute holiday campaigns that drive engagement, sales, and customer loyalty during […]
Market Smart: Know Your Community & Competition
Understanding your local market is key to running a strong and sustainable family child care business. In this practical session, you’ll learn how to better understand the families in your community, identify gaps in local child care, and position your program to stand out. You’ll explore how to gather insights from families, local data, and […]
Stand Out: Finding and Communicating Your Unique Value
Learn how to identify your ideal families, understand what they value most, and clearly communicate what makes your program unique. In this interactive workshop, participants will develop a strong Unique Value Proposition (UVP) and gain practical strategies to attract and retain the families who are the best fit for their program.
Filling Your Program: Enrollment Strategies That Work for Family Homes
Do you want to increase your enrollment and be sure you remain full going forward? Want to learn how engaging with your community can impact enrollment? Join Carol Eagan to discuss ways to engage with your community, boost enrollment, and ensure sustainability. Participants of this classwill walk away with at least ten ideas to engage […]