Am I Priced Right? (eLearning)
In this engaging one-hour class, you’ll explore a variety of pricing strategies (for service or product-based businesses) to help you optimize profits while staying competitive. From cost-plus to value-based pricing, you’ll learn how to choose the right approach for you. The session will also also include a useful pricing tool, giving you hands-on experience with […]
Marketing Made Simple: Pricing to Compete
Join WBDC’s Marketing Adviser, Joy Braddock, In this engaging one-hour class as you explore a variety of pricing strategies (for service or product-based businesses) to help you optimize profits while staying competitive. From cost-plus to value-based pricing, you’ll learn how to choose the right approach for your business and customer. The session will also also […]
SEO Strategies: On Page, Off Page, and a Few Things in Between (eLearning)
In this one-hour course on Search Engine Optimization strategies where particpants will dive into essential tactics for optimizing their website visibility across search engines. It starts by exploring the foundational elements of on-page SEO, such as keyword placement and content structure, before transitioning to the power of off-page techniques like backlinks and domain authority. The […]
Connect and Create: Social Media Content Building In-Person Workshop – Hartford office
Want to learn how to create easy and meaningful content for your social media platforms? Join WBDC’s Terri Piekara, Social Media Business adviser for a 1/2 day workshop to walk you through the step-by-step process complete with content writing, starting with your “hook,” media creation, and basic editing all from your smartphone! This class has […]
Marketing Made Simple: Sales versus Marketing; What’s the difference?
Course description: Discover the key differences between sales and marketing in this insightful one-hour class tailored for small business entrepreneurs. Marketing focuses on attracting potential customers through brand awareness and strategic outreach, while sales involves directly converting these leads into paying customers. Learn how to align these two crucial functions to drive growth, enhance customer […]
Mastering the Art of Business Pitching: Engaging Clients and Investors (eLearning)
Learn the essential strategies to effectively present your business ideas to both customers and investors. Discover the nuanced differences and shared principles between pitching to clients and investors, empowering you to tailor your message for maximum impact in any scenario. Gain valuable insights, refine your communication skills, and elevate your ability to captivate and persuade […]
SEO Basics: How to Get Found on Google (eLearning)
Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amouint of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive target traffic […]
Promote & Prosper: Promote Your Business for Growth (eLearning)
Unlock the secrets to successful marketing promotions in this dynamic course designed for aspiring entrepreneurs that will drive sales. Meet WBDC’s Business Adviser, Joy Braddock, as she gives an overview ofthe powerful promotional strategies that includeemail marketing campaigns, content marketing, loyalty &refer-a-friend programs, community outreach and much morethat will help you elevate your brand and […]
Elevate Your Branding (eLearning)
“ElevateHER Branding – Strategies for Women on the Rise.” This class is tailored for startup female entrepreneurs ready to embark on a branding journey. Explore key facets of brand development, from defining your unique identity to seamless implementation and the art of evolving your brand while scaling. Don’t miss this opportunity to gain insights and […]
Negocio de Cuidado Infantil: Creciendo a través del marketing (eLearning en español)
Únete a la experta invitada Catherine Cardosa para una sesión diseñada específicamente para proveedores de cuidado infantil, tanto nuevos como establecidos, que buscan hacer crecer su negocio mediante la implementación de principios y tácticas de marketing fundamentales. Catherine hablará sobre formas de aumentar tu matrícula y crear lealtad en los clientes a través del uso […]