The Personal Branding Advantage (eLearning)
Did you know that a recent Princeton University study states that you have a tenth of a second for someone to decide who you are, and how they will consequently relate to you? Personal branding is a powerful tool that projects your credibility, differentiates you from the competition, and leaves an impression. It is how […]
Social Selling – Converting Followers to Customers (eLearning)
Social Selling: How to connect with your Instagramcommunity to increase sales and grow an engaged audience. Building a strong community isn’t just about getting people to follow you on social media — it’s about creating a presence that keeps them intrigued and invested in you and your brand. In this workshop we will: Design a […]
SEO Strategies: On Page, Off Page, and a Few Things in Between (eLearning)
In this one-hour course on Search Engine Optimization strategies where particpants will dive into essential tactics for optimizing their website visibility across search engines. It starts by exploring the foundational elements of on-page SEO, such as keyword placement and content structure, before transitioning to the power of off-page techniques like backlinks and domain authority. The […]
SEO Basics: How to Get Found on Google (eLearning)
Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amouint of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive target traffic […]
Sales vs. Marketing; What’s the difference? (eLearning)
Course description: Discover the key differences between sales and marketing in this insightful one-hour class tailored for small business entrepreneurs. Marketing focuses on attracting potential customers through brand awareness and strategic outreach, while sales involves directly converting these leads into paying customers. Learn how to align these two crucial functions to drive growth, enhance customer […]
Promote & Prosper: Promote Your Business for Growth (eLearning)
Unlock the secrets to successful marketing promotions in this dynamic course designed for aspiring entrepreneurs that will drive sales. Meet WBDC’s Business Adviser, Joy Braddock, as she gives an overview ofthe powerful promotional strategies that includeemail marketing campaigns, content marketing, loyalty &refer-a-friend programs, community outreach and much morethat will help you elevate your brand and […]
Pricing to Compete (eLearning)
Join WBDC’s Marketing Adviser, Joy Braddock, In this engaging one-hour class as you explore a variety of pricing strategies (for service or product-based businesses) to help you optimize profits while staying competitive. From cost-plus to value-based pricing, you’ll learn how to choose the right approach for your business and customer. The session will also also […]
Negocio de Cuidado Infantil: Creciendo a través del marketing (eLearning en español)
Únete a la experta invitada Catherine Cardosa para una sesión diseñada específicamente para proveedores de cuidado infantil, tanto nuevos como establecidos, que buscan hacer crecer su negocio mediante la implementación de principios y tácticas de marketing fundamentales. Catherine hablará sobre formas de aumentar tu matrícula y crear lealtad en los clientes a través del uso […]
Mastering the Art of Business Pitching: Engaging Clients and Investors (eLearning)
Learn the essential strategies to effectively present your business ideas to both customers and investors. Discover the nuanced differences and shared principles between pitching to clients and investors, empowering you to tailor your message for maximum impact in any scenario. Gain valuable insights, refine your communication skills, and elevate your ability to captivate and persuade […]
Marketing Made Simple: Website Development: DIY or Hire a Pro? (eLearning)
Thinking of creating a website for your business and wondering if you should do it yourself or hire a professional? Join Michelle Blais, owner of MB Graphic Design, to explore the pros and cons of both options. Michelle will also share tips on what to look for when hiring a professional or how to compare […]