Polish Your Presence: Managing Your Google Business Profile Like a Pro (eLearning)
This session is designed specifically for women business owners who already have a Google Business Profile* and want to maximize its impact. Learn how to stay visible in search results with easy monthly updates, request and respond to reviews like a pro, optimize off-page SEO, and build trust with Google and your audience. You’ll walk […]
Negocio de Cuidado Infantil: Creciendo a través del marketing (eLearning en español)
Únete a la experta invitada Catherine Cardosa para una sesión diseñada específicamente para proveedores de cuidado infantil, tanto nuevos como establecidos, que buscan hacer crecer su negocio mediante la implementación de principios y tácticas de marketing fundamentales. Catherine hablará sobre formas de aumentar tu matrícula y crear lealtad en los clientes a través del uso […]
Mastering the Art of Business Pitching: Engaging Clients and Investors (eLearning)
Learn the essential strategies to effectively present your business ideas to both customers and investors. Discover the nuanced differences and shared principles between pitching to clients and investors, empowering you to tailor your message for maximum impact in any scenario. Gain valuable insights, refine your communication skills, and elevate your ability to captivate and persuade […]
Marketing Made Simple: Website Development: DIY or Hire a Pro? (eLearning)
Thinking of creating a website for your business and wondering if you should do it yourself or hire a professional? Join Michelle Blais, owner of MB Graphic Design, to explore the pros and cons of both options. Michelle will also share tips on what to look for when hiring a professional or how to compare […]
Manage Your Marketing Strategies with Ease (eLearning)
Struggling to manage your business while also marketing it? In this course, you will learn how to apply the key element of marketing known as the 4Ps (Product, Price, Place, Promotion), ensuring a holistic approach to your marketing planning & strategy development. By examining these elements upfront, you’ll learn the importance of understanding your product/service, […]
LinkedIn Personal Branding (eLearning)
LinkedIn – the world’s largest professional network – is an incredibly powerful tool for networking and careerevelopment. During this workshop, Career Coach Anne Ryan will share how to showcase your personal brand on LinkedIn. Follow along and leave the session with an updated LinkedIn profile! Run time: 47 minutes eLearning:This session is part of WBDC’s […]
Intro to TikTok for Small Businesses (eLearning)
Ready to transform your business with TikTok? If yes, then this class is for you! In this electrifying class, we’ll teach you the ABCs of TikTok, how to go about creating eye-catching videos, how to use trends, TikTok Shop and more!Explore the potential to turn your TikTok presence into a revenue-generating machine for your small […]
Intro to Canva (eLearning)
Canva can be a powerful tool to design beautiful graphics and visuals for your business, and many features are free! Learn how to get started with this platform and how to create eye-catching visuals to elevate your business. Plus get all the latest updates as Canva offers new and improved functions! Run time: 41 minutes […]
Influencer & PR Strategies (eLearning)
Course description: What is influencer marketing? Influencer marketing is a strategy where brands collaborate with individuals who have a strong and engaged following—often on social media—to promote products, services, or messages to their audience, leveraging the influencer’s credibility and reach to build brand awareness and trust. Together with a solid PR (public relations) communication strategy, […]
How to Create A Google Business Listing/Profile (eLearning)
Ready to get your business in front of more customers? In just one hour, you’ll learn how to easily set up and activate your Google Business Profile — a powerful (and free) tool that helps local customers find and choose your business online. Google Business Profile is a free, high-impact marketing tool that delivers real […]