Show Up Where It Counts: Local SEO Essentials
Course Description: This course will allow you to take your SEO knowledge to the next level by focusing on how to attract local customers through targeted strategies. This one-hour session will show you how to optimize your website and online presence for local search results, including Google Business, local keywords, and location-based content. Learn how […]
How to Create A Google Business Listing/Profile (eLearning)
Ready to get your business in front of more customers? In just one hour, you’ll learn how to easily set up and activate your Google Business Profile — a powerful (and free) tool that helps local customers find and choose your business online. Google Business Profile is a free, high-impact marketing tool that delivers real […]
SEO for Beginners
Course Description: Whether you’re just getting started or think your website is already optimized, most small business owners miss critical SEO steps that limit their online visibility. In this fast-paced, one-hour session, Miria Gray will break down how search engines actually rank your site and reveal common mistakes that can prevent customers from finding you. […]
Pricing to Compete (eLearning)
Join WBDC’s Marketing Adviser, Joy Braddock, In this engaging one-hour class as you explore a variety of pricing strategies (for service or product-based businesses) to help you optimize profits while staying competitive. From cost-plus to value-based pricing, you’ll learn how to choose the right approach for your business and customer. The session will also also […]
Build It. Launch It. Love It: Create Your Business Website
Course Description: Building a website doesn’t have to be overwhelming — you just need the right plan and guidance. In this hands-on, in-person series, you’ll learn step-by-step how to plan your site, choose the right platform, design pages that convert, and launch your business website with confidence. Over 3 weekly sessions (90 minutes each), you’ll […]
Wix vs. Shopify vs. WordPress: Which Platform is Right for Your Business?
Course Desription: Choosing the right website platform is one of the most important decisions for your business’s online success. In this one-hour session, we’ll break down the pros, cons, and key features of Wix, Shopify, and WordPress to help you understand which best fits your business needs and growth goals. Whether you’re building your first […]
The Power of the 4P’s; Mastering your Marketing Mix
Struggling to manage your business while also marketing it? In this course, you will learn how to apply the key aspects of marketing known as the 4Ps (Product, Price, Place, Promotion), ensuring a holistic approach to your marketing planning & strate:gy development. By examining these elements upfront, you’ll learn the importance of understanding: your product/service, […]
Polish Your Presence: Managing Your Google Business Page Like a Pro
Course Description: This session is designed specifically for women business owners who already have a Google Business Profile and want to maximize its impact. Learn how to stay visible in search results with easy monthly updates, request and respond to reviews like a pro, optimize off-page SEO, and build trust with Google and your audience. […]
Creating Your Email Sales Funnel
Description: Social media marketing may get all the buzz, but emailing your clients is still the best way to drive and close sales. Join Business Advisor Joy Braddock to learn how to create Lead Nurture and Sales Email Campaigns that work hand-in-hand to bring buyers through your door and turn them into customers. All you […]
Marketing Fundamentals (7-part Series) Fall 2025 – APPLICATION
Course Overview Gain a comprehensive understanding of marketing and the tools to develop a strategic marketing plan. This interactive 7-session course is for business owners looking for instruction, support, and expert advice on marketing principles and the ability to put them into action. The course culminates with a peer-to-peer review session giving you access to […]