Child Care: Know before you grow: Market Analysis for Expansion (For Centers)

This class helps child care providers make informed, strategic decisions about expanding their programs. Instead of relying on internal demand or intuition alone, participants will learn how to assess whether their local market truly supports growth. Through a practical and easy-to-follow framework, providers will explore how to conduct a basic market analysis to validate demand, […]

Child Care: Stand Out: Finding and Communicating Your Unique Value

Learn how to identify your ideal families, understand what they value most, and clearly communicate what makes your program unique. In this interactive workshop, participants will develop a strong Unique Value Proposition (UVP) and gain practical strategies to attract and retain the families who are the best fit for their program.

Child Care: Fill Every Spot: Enrollment Strategies for Centers

Join Business Advisor Carol Eagan to learn practical strategies for increasing enrollment and maintaining full classrooms. This session will cover effective marketing, family engagement, community outreach, and enrollment best practices to help center leaders attract prospective families, convert inquiries into enrollments, and support long-term program growth.

Child Care: Market Smart: know your community & competition

Discover how to keep your child care program strong and competitive by understanding the families you serve and the other options available to them. This class teaches child care providers how to analyze their market, uncover community needs, and evaluate local competitors. You’ll walk away with practical ideas to fill gaps in your community, highlight […]

Sleigh Your Sales: A Small Business Guide to Holiday Marketing

Get ahead of the holiday rush with a practical marketing planning session designed for startups and small business owners. Learn how to create timely promotions, build a realistic Q4 marketing plan, and confidently execute holiday campaigns that drive engagement, sales, and customer loyalty during the busiest season of the year. You will discover: What to […]

Creating Your Email Sales Funnel

Description: Social media marketing may get all the buzz, but emailing your clients is still the best way to drive and close sales. Join Business Advisor Joy Braddock to learn how to create Lead Nurture and Sales Email Campaigns that work hand-in-hand to bring buyers through your door and turn them into customers. All you […]

The Joy of Marketing – Drop-in Q&A

Feeling stuck with a marketing issue? Have a quick marketing-related question that doesn’t require a full hour appointment? Join us forJoy of Marketing Drop-in Q&A.Amonthly question/answer session with Joy Braddock, WBDC’s Marketing Business Advisor. Joy will be available to answer your quick questions and point you in the right direction when you’re feeling stuck. PLEASE […]

Child Care: Filling your program: Enrollment Strategies that work​ for Family Homes

Do you want to increase your enrollment and be sure you remain full going forward? Want to learn how engaging with your community can impact enrollment? Join Carol Eagan to discuss ways to engage with your community, boost enrollment, and ensure sustainability. Participants of this classwill walk away with at least ten ideas to engage […]