Market Smart: Know Your Community & Competition
Understanding your local market is key to running a strong and sustainable family child care business. In this practical session, you’ll learn how to better understand the families in your community, identify gaps in local child care, and position your program to stand out. You’ll explore how to gather insights from families, local data, and […]
Stand Out: Finding and Communicating Your Unique Value
Learn how to identify your ideal families, understand what they value most, and clearly communicate what makes your program unique. In this interactive workshop, participants will develop a strong Unique Value Proposition (UVP) and gain practical strategies to attract and retain the families who are the best fit for their program.
Filling Your Program: Enrollment Strategies That Work for Family Homes
Do you want to increase your enrollment and be sure you remain full going forward? Want to learn how engaging with your community can impact enrollment? Join Carol Eagan to discuss ways to engage with your community, boost enrollment, and ensure sustainability. Participants of this classwill walk away with at least ten ideas to engage […]
Fill Every Spot: Enrollment Strategies for Centers
Join Business Advisor Carol Eagan to learn practical strategies for increasing enrollment and maintaining full classrooms. This session will cover effective marketing, family engagement, community outreach, and enrollment best practices to help center leaders attract prospective families, convert inquiries into enrollments, and support long-term program growth.
AI Search & What Businesses Need to Know
Course Description. This one-hour session reveals how AI search platforms like ChatGPT, Gemini, Perplexity, and Claude select and recommend local businesses over traditional search engines. Participants will learn how to perform a quick 10-minute AI spot-check, audit their brand’s visibility across multiple channels, and construct a clear, consistent positioning strategy to ensure their business gets […]
Marketing Fundamentals (7-part Series) Fall 2026 – APPLICATION
WBDC Marketing Fundamentals Course Overview Mastering Your Marketing: Build a 90-Day Strategic Plan for Business Growth Ready to stop guessing and start growing? Mastering Your Marketing is an interactive, 7-session working program designed specifically for small business owners who want clear direction, expert guidance, and a repeatable strategy to attract and keep customers. Led by […]
Show Up Where It Counts: Local SEO Essentials
Course Description: Business types that will best benefit from using a Local SEO Optimization strategies include brick and mortar locations (restaurant, bakery, boutique, therapist, spa) and Local Service Providers (cleaners, landscapers, interior designers, contractors, etc. ) The course will allow you to take your SEO knowledge to the next level by focusing on how to […]
Child Care: Create Flyers that Drive Enrollment
Child care providers will learn how to use Canva’s free tools to create professional enrollment flyers — no design experience required. Starting from template selection, participants will walk through how to customize colors, text, and photos to reflect their program, and learn which design choices actually catch a parent’s eye. The session covers what every […]
Cuidado Infantil: Diseña Volantes que Convierten Interés en Inscripciones
En este taller práctico proveedores de cuidado infantil aprenderán a usar las herramientas gratuitas de Canva para crear volantes de inscripción de aspecto profesional, sin necesidad de experiencia en diseño. Comenzando desde la selección de plantillas, los participantes aprenderán a personalizar colores, texto y fotos para reflejar su programa, y descubrirán qué elementos de diseño […]
SEO for Beginners (on-demand)
This pre-recorded class is part of the 24/7 on-demand eLearning Library. Whether you’re just getting started or think your website is already optimized, most small business owners miss critical SEO steps that limit their online visibility. In this fast-paced, one-hour session, Joy Braddock will break down how search engines actually rank your site and reveal […]