Show Up Where It Counts: Local SEO Essentials
Course Description: Business types that will best benefit from using a Local SEO Optimization strategies include brick and mortar locations (restaurant, bakery, boutique, therapist, spa) and Local Service Providers (cleaners, landscapers, interior designers, contractors, etc. ) The course will allow you to take your SEO knowledge to the next level by focusing on how to […]
Child Care: Create Flyers that Drive Enrollment
Child care providers will learn how to use Canva’s free tools to create professional enrollment flyers — no design experience required. Starting from template selection, participants will walk through how to customize colors, text, and photos to reflect their program, and learn which design choices actually catch a parent’s eye. The session covers what every […]
Cuidado Infantil: Diseña Volantes que Convierten Interés en Inscripciones
En este taller práctico proveedores de cuidado infantil aprenderán a usar las herramientas gratuitas de Canva para crear volantes de inscripción de aspecto profesional, sin necesidad de experiencia en diseño. Comenzando desde la selección de plantillas, los participantes aprenderán a personalizar colores, texto y fotos para reflejar su programa, y descubrirán qué elementos de diseño […]
Why Aren’t the Right Clients Finding You?
Course Description:Many small and mid-sized business owners are marketing consistently but still struggling to attract the right clients because their brand and messaging lack clarity. In this talk, discover how clarity in your purpose, audience, and messaging helps ideal clients know, like, trust, and choose your business. Learn how small shifts in brand clarity can […]
SEO for Beginners (on-demand)
This pre-recorded class is part of the 24/7 on-demand eLearning Library. Whether you’re just getting started or think your website is already optimized, most small business owners miss critical SEO steps that limit their online visibility. In this fast-paced, one-hour session, Joy Braddock will break down how search engines actually rank your site and reveal […]
Stop Hiding Online: Create & Master Your Google Business Profile (on-demand)
This pre-recorded class is part of the 24/7 on-demand eLearning Library. In this course, we’ll review how to create your Google Business profile profile and follow with how to stay visible in search results with easy monthly updates and professional review management. By the end, you’ll have the confidence to begin taking control of your […]
Marketing 101: A Practical Introduction to Marketing for Small Businesses
This interactive 30-minute workshop introduces the core principles of marketing and provides practical strategies that business owners can apply immediately. Participants will learn how to identify their ideal customers, develop a compelling brand message, choose the right marketing channels, and create a simple marketing plan that drives results. Topics Covered: What marketing is and why […]
Child Care: Know before you grow: Market Analysis for Expansion (For Centers)
This class helps child care providers make informed, strategic decisions about expanding their programs. Instead of relying on internal demand or intuition alone, participants will learn how to assess whether their local market truly supports growth. Through a practical and easy-to-follow framework, providers will explore how to conduct a basic market analysis to validate demand, […]
Child Care: Stand Out: Finding and Communicating Your Unique Value
Learn how to identify your ideal families, understand what they value most, and clearly communicate what makes your program unique. In this interactive workshop, participants will develop a strong Unique Value Proposition (UVP) and gain practical strategies to attract and retain the families who are the best fit for their program.
Child Care: Fill Every Spot: Enrollment Strategies for Centers
Join Business Advisor Carol Eagan to learn practical strategies for increasing enrollment and maintaining full classrooms. This session will cover effective marketing, family engagement, community outreach, and enrollment best practices to help center leaders attract prospective families, convert inquiries into enrollments, and support long-term program growth.