Wix vs. Shopify vs. WordPress: Which Platform is Right for Your Business? (eLearning)
Choosing the right website platform is one of the most important decisions for your business’s online success. In this one-hour session, we’ll break down the pros, cons, and key features of Wix, Shopify, and WordPress to help you understand which best fits your business needs and growth goals. Whether you’re building your first site or […]
Website Success 101 (eLearning)
Confused and frustrated with website creation?In the fog about what to write for your website?Annoyed with photos that don’t showcase your business?Stuck with an embarrassing website?Finally! A class that will help you “fill in the blanks” and get started in creating engaging words & imagery, IN A SNAP. Join WBDC’s Marketing Advisor, Joy Braddock as […]
Website Content Made Easy (eLearning)
Are you …Confused and frustrated with website creation?In the fog about what to write for your website?Annoyed with photos that don’t showcase your business?Stuck with an embarrassing website?Not even giving out your website address anymore? Finally! A class that will help you “fill in the blanks” and get started in creating engaging words & imagery, […]
Using Public Relations (PR) to Build Your Brand (eLearning)
How do we build and maintain strong relationships with our audiences? Through the use of a PR (public relations) communication strategy, you can build trust and credibility with your consumers. Learn how to craft compelling narratives, cultivate a positive brand image and build your amazing reputation. These strategies will help you increase customer loyalty, retention […]
Unleashing the Potential of Google Analytics (eLearning)
Google Analytics helps you understand your website’s performance and how people use it, so you can make improvements to grow your business online.In the digital age, data-driven decisions are the backbone of successful businesses. Google Analytics 4 (GA4) is the latest iteration of the powerful web analytics platform, providing businesses with essential insights into user […]
The Personal Branding Advantage (eLearning)
Did you know that a recent Princeton University study states that you have a tenth of a second for someone to decide who you are, and how they will consequently relate to you? Personal branding is a powerful tool that projects your credibility, differentiates you from the competition, and leaves an impression. It is how […]
Social Selling – Converting Followers to Customers (eLearning)
Social Selling: How to connect with your Instagramcommunity to increase sales and grow an engaged audience. Building a strong community isn’t just about getting people to follow you on social media — it’s about creating a presence that keeps them intrigued and invested in you and your brand. In this workshop we will: Design a […]
SEO Strategies: On Page, Off Page, and a Few Things in Between (eLearning)
In this one-hour course on Search Engine Optimization strategies where particpants will dive into essential tactics for optimizing their website visibility across search engines. It starts by exploring the foundational elements of on-page SEO, such as keyword placement and content structure, before transitioning to the power of off-page techniques like backlinks and domain authority. The […]
SEO Basics: How to Get Found on Google (eLearning)
Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amouint of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive target traffic […]
Sales vs. Marketing; What’s the difference? (eLearning)
Course description: Discover the key differences between sales and marketing in this insightful one-hour class tailored for small business entrepreneurs. Marketing focuses on attracting potential customers through brand awareness and strategic outreach, while sales involves directly converting these leads into paying customers. Learn how to align these two crucial functions to drive growth, enhance customer […]