How to Price My Services?
Join WBDC’s Marketing Adviser, Joy Braddock, In this engaging one-hour class as you explore pricing strategies for Service Based Businesses to help you optimize profits while staying competitive. You’ll learn how to choose the right approach for your business and customer, giving you hands-on experience with calculating the point at which your business covers all […]
The Power of the 4P’s; Mastering your Marketing Mix
Course Description: Struggling to manage your business while also marketing it? In this one-hour presentation, you will learn how to apply the key aspects of marketing. Following a renowned framework called the 4Ps (Product, Price, Place, Promotion), we’ll help you to ensuring a holistic approach to your marketing planning & strategy development. By examining these […]
Connect and Create: Social Media Content Building In-Person Workshop – Stamford Office
Want to learn how to create easy and meaningful content for your social media platforms? Join WBDC’s Terri Piekara, Social Media Business adviser for a 1/2 day workshop to walk you through the step-by-step process complete with content writing, starting with your “hook,” media creation, and basic editing all from your smartphone! This class has […]
The Joy of Marketing – Drop-in Hour – Questions related to Website visibility.
Feeling stuck with a marketing issue? Have a quick marketing related question that doesn’t require a full hour appointment? Introducing the Joy of Marketing Drop-in Office hour –to be held periodically with Joy Braddock, WBDC’s Marketing Business Advisor. Joy will be available to answer your quick questions and point you in the right direction when […]
What Makes your Business Unique? Your UVP.
Course Description: This one-hour class will guide small business startups to clearly define their competitive advantage using a powerful UVP statement framework preferred by WBDC’s Marketing Advisor, Joy Braddock. You’ll learn to: Define Your Audience & Problem: Pinpoint your target customer and articulate their most pressing pain point or need, which forms the vital starting […]
Marketing Fundamentals (7-part Series) Spring 2026 – APPLICATION
Course Overview Gain a comprehensive understanding of marketing and the tools to develop a strategic marketing plan. This interactive 7-session course is for business owners looking for instruction, support, and expert advice on marketing principles and the ability to put them into action. The course culminates with a peer-to-peer review session giving you access to […]
Local SEO Essentials for Advanced Users (eLearning)
Business types that will best benefit from using a Local SEO Optimization strategies include brick and mortar locations (restaurant, bakery, boutique, therapist, spa) and Local Service Providers (cleaners, landscapers, interior designers, contractors, etc. ) The course will allow you to take your SEO knowledge to the next level by focusing on how to attract local […]
SEO for Beginners (eLearning)
Whether you’re just getting started or think your website is already optimized, most small business owners miss critical SEO steps that limit their online visibility. In this fast-paced, one-hour session, Miria Gray will break down how search engines actually rank your site and reveal common mistakes that can prevent customers from finding you. Walk away […]
Child Care Business Essentials: Know Your Market: Understand Families & Community Needs
Discover how to keep your child care program strong and competitive by understanding the families you serve and the other options available to them. This class teaches child care providers how to analyze their market, uncover community needs, and evaluate local competitors. You’ll walk away with practical ideas to fill gaps in your community, highlight […]
Child Care Business Essentials: Know Your Market: Understand Families & Community Needs
Discover how to keep your child care program strong and competitive by understanding the families you serve and the other options available to them. This class teaches child care providers how to analyze their market, uncover community needs, and evaluate local competitors. You’ll walk away with practical ideas to fill gaps in your community, highlight […]