Build It. Launch It. Love It: Create Your Business Website
Course Description: Building a website doesn’t have to be overwhelming — you just need the right plan and guidance. In this hands-on, in-person series, you’ll learn step-by-step how to plan your site, choose the right platform, design pages that convert, and launch your business website with confidence. Over 3 weekly sessions (90 minutes each), you’ll […]
Wix vs. Shopify vs. WordPress: Which Platform is Right for Your Business?
Course Desription: Choosing the right website platform is one of the most important decisions for your business’s online success. In this one-hour session, we’ll break down the pros, cons, and key features of Wix, Shopify, and WordPress to help you understand which best fits your business needs and growth goals. Whether you’re building your first […]
The Power of the 4P’s; Mastering your Marketing Mix
Struggling to manage your business while also marketing it? In this course, you will learn how to apply the key aspects of marketing known as the 4Ps (Product, Price, Place, Promotion), ensuring a holistic approach to your marketing planning & strate:gy development. By examining these elements upfront, you’ll learn the importance of understanding: your product/service, […]
Polish Your Presence: Managing Your Google Business Page Like a Pro
Course Description: This session is designed specifically for women business owners who already have a Google Business Profile and want to maximize its impact. Learn how to stay visible in search results with easy monthly updates, request and respond to reviews like a pro, optimize off-page SEO, and build trust with Google and your audience. […]
How to Create A Google Business Listing / Profile
Ready to get your business in front of more customers? In just one hour, you’ll learn how to easily set up and activate your Google Business Profile — a powerful (and free) tool that helps local customers find and choose your business online. Google Business Profile is a free, high-impact marketing tool that delivers real […]
Creating Your Email Sales Funnel
Description: Social media marketing may get all the buzz, but emailing your clients is still the best way to drive and close sales. Join Business Advisor Joy Braddock to learn how to create Lead Nurture and Sales Email Campaigns that work hand-in-hand to bring buyers through your door and turn them into customers. All you […]
Marketing Fundamentals (7-part Series) Fall 2025 – APPLICATION
Course Overview Gain a comprehensive understanding of marketing and the tools to develop a strategic marketing plan. This interactive 7-session course is for business owners looking for instruction, support, and expert advice on marketing principles and the ability to put them into action. The course culminates with a peer-to-peer review session giving you access to […]
Sales vs. Marketing; What’s the difference? (eLearning)
Course description: Discover the key differences between sales and marketing in this insightful one-hour class tailored for small business entrepreneurs. Marketing focuses on attracting potential customers through brand awareness and strategic outreach, while sales involves directly converting these leads into paying customers. Learn how to align these two crucial functions to drive growth, enhance customer […]
Crafting a Strong Brand Name
Choosing the right brand name is a crucial step toward your business’s long-term success—and one of the most challenging. In this seminar, we’ll walk through the essential steps for developing a brand name that’s not only relevant to your business but also distinctive and memorable. Whether you’re starting from scratch or refining an idea, you’ll […]
Connect and Create: Social Media Content Building In-Person Workshop – Hartford office
Want to learn how to create easy and meaningful content for your social media platforms? Join WBDC’s Terri Piekara, Social Media Business adviser for a 1/2 day workshop to walk you through the step-by-step process complete with content writing, starting with your “hook,” media creation, and basic editing all from your smartphone! This class has […]