Vea la grabacion de esta sesión de una hora para explorar cómo puede implementar las mejores prácticas bancarias para su negocio.
Los banqueros brindan administración de efectivo, procesamiento comercial y otros servicios valiosos, no solo a alguien con quien habla cuando necesita financiamiento.
Esta sesión cubrirá formas de construir una relación con su banquero, brindará la visión del banquero sobre cómo trabajar con su empresa y utilizará herramientas para que pueda tomar medidas para mejorar su banca comercial. Obtenga información sobre cómo puede prepararse para implementar su mejor estrategia comercial.

El primer trimestre del año suele ser cuando la preparación de la temporada de impuestos se calienta para las empresas. Hay papeleo que organizar, con el objetivo de crear un retorno que sea preciso y que no tenga sorpresas financieras para su negocio. Únase a Sarah Watson, CPA, CliftonLarsonAllen LLP, para obtener algunos consejos rápidos que lo ayudarán a prepararse y mantenerse al tanto del papeleo que llega rápido y furioso a principios de año.

Run time: –
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Sarah Watson, CPA and Sherry Konwerski, WBDC

¿Estás pensando en crecer desde una casa familiar a un centro? ¿O ha abierto recientemente un centro? Únase a WBDC Business Advisor y experta en la primera infancia, Linda Fecteau, para aprender sobre artículos importantes a considerar antes de dar el salto para expandirse. Obtenga consejos prácticos sobre presupuestar, ensamblar su equipo de la primera infancia, administrar la inscripción y más.
Run time: – 52 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Linda Fecteau, WBDC

Fundamentos financieros: Introducción a las finanzas personales (curso de 3 partes)
Parte 1: Presupuesto 101
Tu relación con el dinero, el presupuesto
Examine cómo lo que piensa sobre el dinero afecta su relación con el dinero. ¡Aprenda a establecer un presupuesto que funcione para usted!
En esta grabación, Monica Martinez Hess repasa la importancia de tener un presupuesto y cómo crearlo. Esta grabación también incluye preguntas y respuestas de personas que asistieron a la sesión.
Regístrese para acceder a una hoja de presupuesto en español.

Fundamentos financieros: Introducción a las finanzas personales (curso de 3 partes)
Parte 2: Crédito y deudaPuntaje de crédito, deudas y gestión de riesgos
Aprenda cómo se conectan estos temas y qué debe hacer para mejorar sus finanzas.

Fundamentos financieros: Introducción a las finanzas personales (curso de 3 partes)
Parte 3: Ahorros
Ahorros en general, financiación universitaria y jubilación: seguridad social, 401K, etc.
Venga y conozca los beneficios de planificar el presente y el futuro.

¡Únase a nosotros para una sesión importante sobre las mejores prácticas de ciberseguridad. Aprenda a autenticar el sitio web en el que se encuentra y envíe su información de forma segura; obtener consejos para una mejor gestión de contraseñas; y cómo descargar y guardar documentos de forma segura en computadoras públicas.
Run time:-51 Minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Sonique Solis and Louise Lisboa.Please visit thislinkfor instructor bios.

Bienvenido al programa más nuevo de WBDC: ¡Tech Made Easy! Las sesiones se llevan a cabo mensualmente para ayudarlo a navegar por la tecnología de manera más efectiva. Tenga en cuenta que estas clases son fundamentales y no para usuarios de tecnología avanzada.
¿Alguna vez ha tenido problemas para usar Adobe Acrobat, guardar documentos en PDF, combinar varios documentos en un PDF o firmar documentos? O quizás necesite un repaso sobre cómo adjuntar esos documentos a un correo electrónico.Luego, únase a nosotros en esta sesión para repasar todas estas funciones, hacer sus preguntas y salir sintiéndose más seguro de cómo se involucra en los negocios.
Si se está preparando para solicitar una subvención WBDC pronto, esta clase puede ayudarlo a perfeccionar sus habilidades para reunir y enviar sus documentos.
Run time: – 57 Minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Sonique Solis and Louise Lisboa.Please visit thislinkfor instructor bios.

Well-renowned business author and marketing extraordinaire Seth Godin wrote “[in business] everything else will take care of itself if you focus on getting better clients.”That is true. But… how exactly do you get better clients?
It’s a problem that plagues all businesses, yet it’s more prevalent among startups, freelancers, solopreneurs, and small businesses of all kinds.
JoinHelena Escalante, a marketing strategy expert, certified copywriter, and content creator to learn21 easy and different types of content you can create to:
Send the tire-kickers away for good Make prospects —with the funds to pay you—self-select and contact you Start building your authority to be recognized as an expert in your niche (experts always command higher prices) And so much more… Run time: -51 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Helena Escalante

Are you up on the ever-changing landscape of labor and employment laws?Join us as we chat with Employment and Labor Attorney, Jennie Woltz to discuss the 5 areas of labor and employment law that you need to know about.
Child Care Providers, please note:this program is designed for centers with 3 employees or more.
Run time: – 48 Minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Jennie Woltz,Woltz & Folkinshteyn, P.C.

Does your website really reflect who you are and what you do? Is it communicating the right message? Take advantage of this discussion led by Michelle Blais to learn how your website can help you grow your business. Run time: 48 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Michelle Blaise, Michelle Blais Design
Michelle works with entrepeneurs and small business owners toquickly and easily create content, images, and designto develop custom websites that will attract customers and grow businesses.

Early-stage companies occasionally need capital assistance to stay afloat and finance their day-to-day operations. Despite this, many small businesses and startups find it difficult to get access to capital. Join Samantha Cross, Business Advisor to hear potential sources of capital for entrepreneurs.
Topics include:Credit scoreBank loans – Personal loans – CT boostPresale/ early investmentSelf funding – Friends and family
Run time: – 39 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Samantha Cross, WBDC

Do you have a message to share, a story to tell, or something important to say?
There has never been a better (or more necessary) time for people to learn the art of effective communication.Whether you’re giving speeches, doing interviews, or making deal-closing pitches, activating your voice is the first step in becoming an effective communicator.Join Lucinda Cross to learn:
How to connect with and embrace your own specific strengths and unique qualities as aspeaker, no matter where you are presenting. How to feel comfortable, confident, and in command in almost any situation. How to hone your message and know exactly who it is for The HOTTEST topics and markets in 2023 And so much more… Run time: 46 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Lucinda Crossis an entrepreneur, motivational superstar and bestselling author who tells it like it is. If you want inspiration, authenticity, and straight talk with business and personal development leaders, then Lucinda Cross is your go-to. She is a Certified Business Coach, and TV Lifestyle Expert, Lucinda Cross is the CEO of two personal and professional development companies, Activate Worldwide LLC. and Activate Your Life.org brands, which include The Big ASK, WE Nation, and Activate Your Life Leadership training.

Have you thought about your business becoming Small and Minority Business (SBE/MBE) certified? Join Meg Yetishefsky, the Program Manager for the Procurement Services/Supplier Diversity Unit as she explains the certification process.
This webinar will walk you thru the certification application process and guide you to resources available to you for state procurement opportunities.
Run time:-42 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkfor instructor bios.

Esta clase será en español
Únase a Zayed Rodríguez, asesor de negocios de WBDC para una sesión práctica para aprender a administrar las finanzas de su empresa con QuickBooks Self-Employed. Esta versión de QuickBooks funciona mejor para empresas muy pequeñas que no tienen empleados, y procesan todos los ingresos y gastos a través de sus cuentas comerciales o de tarjetas de crédito. Viene con una aplicación móvil para un fácil acceso. Esta es una sesión práctica, donde aprenderá desde la configuración de QuickBooks Self-Employed hasta el manejo de entradas y salidas de dinero, preparación para impuestos y más. Si está pensando en usar QuickBooks para administrar las finanzas de su negocio, realizar un mejor seguimiento de sus ingresos y gastos, y/o saber a donde se va nuestro dinero, ¡esta clase es para usted!
Sobre tu presentador:Zayed Rodriguez, MSc, RICP, es un Asesor Financiero y de Negocios con WBDC. Como emprendedor y dueño de negocio, Zayed entiende lo que conlleva tener un negocio exitoso, en especial tener organizadas nuestras finanzas para poder tener las ganancias que deseamos como dueño de negocio. Él está enfocado en ayudar emprendedores y dueños de negocio a alcanzar las metas financieras de su negocio y de sus vidas.
Run time: – 82 minutos
eLearning:Esta sesión es parte de la biblioteca de WBDC, lo que le brinda fácil acceso para entrenar a su ritmo, en su horario.

Business-to-business marketing is different than direct-to-consumer marketing – business clients speak a different language than consumers, and are found in different places. While you might have luck with Instagram and email for selling products and services directly to consumers, you would be better served using LinkedIn and local networking events to make inroads with business clients.
Join Jo Bloom to learn how to target your business marketing strategies and channels to reach key decision-makers, create meaningful lead generation tools and develop content that will support your goals.
With nearly 15 years of experience in strategy, operations and marketing from start-ups to established financial services, Jo has a passion for translating data into actionable insights and plans. Jo served as the Chief Operating Officer for a wellness start-up in New York City, growing the business into a multi-location, multi-channel company. Before entering the entrepreneurial world, Jo was a senior executive at UBS Financial Services for 10 years.
Run time: 50 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Jo Bloom

CCMShelps providers to implement business practices, supports efficient operations, budgeting, fee collection and financial reporting.
Run time: 41 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Sonique Solis, WBDC Child Care Case Manager

Branding is an essential component ofsmall business marketing.
The importance of branding in your marketing strategy can’t be overstated. Your brand influences every aspect of your customers’ perceptions of your company. Branding builds trust, recognition, loyalty and reputation. It also creates market differentiation and positions businesses of all sizes for success.
In this session, we’ll take a close look at what branding means for small businesses and how you can create a brand strategy that will set you apart from the competition. We’ll look at real-world case studies and apply them to your enterprise. This hands-on, virtual workshop will give you the understanding and tools you need to position your business in new and important ways.
Run time: 66 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor bio:Lyn Chamberlin specializes in strategic communications and reputation management.She works with her clients to develop the communicationsstrategies they need to significantly expand their visibility andimpact.
Lyn has held senior leadership positions throughout her career, acting as chief spokesperson for the institutions she represents, overseeing all branding, advertising, public relations, and public affairs initiatives.She was the founder and chief operating officer of skyePR, a brand consultancy in Boston, advising companies such as Blue Cross Blue Shield of Massachusetts, Polaroid, IDG, Navigant Consulting, and Technology Review Magazine, as well as numerous emerging technology start-ups and small businesses.

As a small business owner, having a unique brand that differentiates you from your competition is very important, but how do you develop yours into one that tells the story of your company?Join Nancy in this webinar to understand what make a brand unique and successful. Learn the difference between a logo and a brand, and how taglines can help you communicate your promise to your customers.
Run time: 39 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Nancy Ruzow is the founder of Ruzow Graphics, Inc., a small and mighty graphic design firm located in Westport, CT and New York City.

Building Your B.A.I.L. Team – A is for AccountantThe team that every business owner needs…you can attend the entire 4-part series, or, sign up for only the sessions you need!To run a successful business, you must have professional support and connections who support your mission.
Accountantsevaluate your financial statements and tax position to help further your company’s progress towards its goals. Join accounting specialists for a one hour video session to explore how you can implement accounting practices for your business. This session will cover ways to build a relationship with your accounting professionals, provide the accountant’s view on working with your business, and engage tools for you to take action on improving your business story by the numbers. Invest time to consider how you and your team build to professional and company impact through being supported by your Accounting Team. Gain insights for how you can prepare to implement your best business strategy!
Run time: 45 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Carla Demers, Demers Accounting and Treacy Riiska, Treacy Riiska CPA

Building Your B.A.I.L. Team – B is for BankerThe team that every business owner needs…you can attend the entire 4-part series, or, sign up for only the sessions you need!To run a successful business, you must have professional support and connections who support your mission.
Bankerssupply cash management, merchant processing, and other valuable services — not just someone you talk to when you need financing. Join the WBDC Team and Bankers for a one hour video session to explore how you can implement best banking practices for your business. This session will cover ways to build a relationship with your banker, provide the banker’s view on working with your business, and engage tools for you to take action on improving your business banking. Invest time to consider how you and your team build to professional and company impact through being supported by your Banking Team. Gain insights for how you can prepare to implement your best business strategy!
Run time: 52 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors: Aya Beckels Swanson, Essex Savings Bank and Alexis Kahn, Chelsea Groton Bank.

Let’s Talk: Building Your B.A.I.L. Team – I is for InsurerThe team that every business owner needs…you can attend the entire 4-part series, or, sign up for only the sessions you need!To run a successful business, you must have professional support and connections who support your mission.
Insuranceprotects your most valuable asset . . . you! Everyone believes the bad things happen to other people but, as a business owner, you have to plan for the things that no one wants to think about. Having the insurance proper coverage helps you to be prepared for the unthinkable. Join Insurance specialists for a one hour video session to explore how you can implement Insuring practices for your business. This session will cover ways to build a relationship with your Insuring professionals, provide the Insurer’s view on working with your business, and engage tools for you to take action on improving your business story by the numbers. Invest time to consider how you and your team build to professional and company impact through being supported by your Accounting Team. Gain insights for how you can prepare to implement your best business strategy!
Recording run time: 40 Minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Erica Williams, The Byrnes Agency, and Donnamarie Del Signore, New York Life Insurance Co.

Let’s Talk: Building Your B.A.I.L. Team – L is for LawyerThe team that every business owner needs…you can attend the entire 4-part series, or, sign up for only the sessions you need!To run a successful business, you must have professional support and connections who support your mission.
Lawyers/Legal Expertsprovide vital assistance in almost every aspect of your business – including regulatory compliance, contracts and trademark advice, plus formal business incorporation and risk assessment.Join legal specialists for a one hour video session to explore how you can implement Legally sound practices for your business. This session will cover ways to build a relationship with your Legal professionals, provide the Lawyer’s view on working with your business, and engage tools for you to take action on improving your business health through legal knowledge and best practices. Invest time to consider how you and your team build to professional and company impact through being supported by your Legal Team. Gain insights for how you can prepare to implement your best business strategy!
Run time: 50 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Joshua Hecht, Caplan & Hecht; Adam Silverman, Wiggin & Dana

Designed for aspiring entrepreneurs and early stage start-up businesses, this quick module delves into the top three considerations to evaluate as you set about determining your legal business structure. Learn about the differences between a sole proprietorship, partnership, and corporation, and decide which is the best fit.
Run time: 10 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Jacqui Torcellini brings a varied business background to her role as a Business Advisor, Program Manager and instructor with the Women’s Business Development Council (WBDC). She worked as a business advisor with a specialty in international trade, assisting companies with supply chain improvements and international growth. A mainstay of her advising approach is to understand where an entrepreneur is and where they need to go from idea to business launch and beyond.

Interested in applying for a grant for your small business, but unsure how to get started? Join us foran information session to answer your questions about the grant application process.In addition, participants will have access to a free resource guide compiled by Chelsea Groton Bank to regional and national grants that are available.
Run time:57 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Wendy Vincent, Eastern CT Program Manager, WBDC

Meet Business Advisor Carol Cheswick. Explore business Plan writing and the benefits of having a business plan.
Run time: 8 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkfor instructor bios.

Join WBDC for a new class to discuss how to calculate your cost of care by examining your pricing, profit, and projections. Learn how to find your break-even point to better set prices and work towards increasing your profit. Leave with practical guidance to create your annual budget.
Run time: – 53 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Linda Fecteau, WBDC Business Advisor & Early Childhood Expert
Tanya Kelley, WBDC Business Advisor & Financial Expert

Join WBDC for a new class to discuss how to calculate your cost of care by examining your pricing, profit, and projections. Learn how to find your break-even point to better set prices and work towards increasing your profit. Leave with practical guidance to create your annual budget.
Run time: – 45 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Linda Fecteau, WBDC Business Advisor & Early Childhood Expert

Preparing for life’s disasters can be easier with the right business insurance.Join CherylPlawecki from Bouvier Insurance to discuss insuring your child care business. Find out what kind of coverage(s) meets your needs, and how it is different than your Building, Homeowner’s or Renter’s Insurance. This program is open to child care centers, group homes, and family homes.
Run time: 39 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Cheryl Plawecki, Bouvier Insurance

Talking with parents about money can be very stressful. That is why is important to have good payment policies and effective ways of communicating them. During this session, we discuss draftingpayment policies that will increaseyourcash flowand improveyour ability to budget.
Run time:41 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor Bio:Linda Fecteau is a WBDC Business Advisor dedicated to helping Early Childhood Education and Care Programs enhance their business practices. As a founder and former owner of a multi-site Early Childhood Education operation, Linda now uses her expertise to consult with other child care programs and small businesses. Linda assists providers as they develop and implement fiscal policies and practices that save time and money. She is also the lead instructor for Administration and Supervision of Early Childhood Programs for Charter Oak State College.

If you are a Connecticut OEC-licensed or aspiring child care provider interested in applying for WBDC’s Child Care Start-up, Expansion, or Emergency Facilities Grant programs, we invite you to join this session to get guidance on preparing your historical & current financial statements, as well as your financial projections. This session will walk you through gathering your financials and filling out the WBDC financial templates (or using your own!).
Additional individualized support is available through a meeting with a WBDC Business Advisor.
NOTE: Those not applying for a grant currently are still welcome to take this class, as the concepts are universal for child care providers.
Run time: -1 hour
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Tanya Kelley, WBDC

Si usted es un aspirante a proveedor de cuidado infantil con licencia de la OEC de Connecticut y está interesado en solicitar los programas de subvención para inicio, expansión o instalaciones de emergencia de cuidado infantil de WBDC, lo invitamos a unirse a esta sesión para obtener orientación sobre cómo preparar sus estados financieros históricos y actuales. , así como sus proyecciones financieras. Esta sesión lo guiará a través de la recopilación de sus finanzas y el llenado de las plantillas financieras de la WBDC (¡o utilizando las suyas propias!).
Se encuentra disponible apoyo individualizado adicional a través de una reunión con un asesor comercial de WBDC.
NOTA: Aquellos que actualmente no solicitan una subvención aún pueden tomar esta clase, ya que los conceptos son universales para los proveedores de cuidado infantil.
Tiempo de ejecución:1 hora 29 minutos
eLearning: Esta sesión es parte de la biblioteca de WBDC y le brinda fácil acceso para entrenar a su ritmo y según su horario.
Instructor: Zayed Rodrigues, WBDC

Learn about the Women’s Business Development Council’s (WBDC) grants to qualified child care businesses in Connecticut through its Child Care Business Opportunity Fund. The Opportunity Fund is designed to help licensed and aspiring child care businesses grow! Watch this info session to learn more about the Start-up, Expansion, and Emergency Facilities grant programs, which offer grants of up to $25,000. We will cover what the grant can be used for and eligibility requirements and will have time for questions. Grants are made possible through a partnership with the Connecticut Office of Early Childhood (OEC).

If you are a Connecticut OEC-licensed or aspiring child care provider interested in applying for WBDC’s Child Care Start-up, Expansion, or Emergency Facilities Grant programs, we invite you to join this session to get guidance on preparing your use of funds worksheet, historical & current financial statements, as well as your financial projections. This session will walk you through gathering your financials and filling out the WBDC financial templates (or using your own!).
Run time: 43 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor: Tanya Kelley, WBDC Business Advisor

This is a recording of the 5/20/21 session geared at eligible child care providers with program staff that are planning to apply forOEC’s Child Care Stabilization Funding. WBDC Business Advisor Sherry Konwerski goes over the components of staff compensation including bonuses, wage increases, health care insurance costs, retirement, educational advancement, tuition reimbursement, and child care costs, and how it can benefit your employees and your business.
This recording covers the considerations for developing your staff compensation plan in an equitable and sustainable manner, while following the guidelines of the stabilization funding.

Are you considering insuring your business, but don’t know where to start? Join Operations and Risk Management Consultant Meredith Messenger to talk about how to minimize risk to your business by choosing the right insurance program.
Run time:- 57 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Meredith has spent almost two decades in the insurance and operations industries. She spent much of that in corporate America as an Operations Consultant and Executive Leader with teams ranging from 3 to 25+. Leveraging this experience, she launched InsureGood and began helping scaling businesses avoid common pitfalls, pain points, and risks within their scaling businesses. Her specialty is helping CEOs build the foundation needed for lasting success through effective operations and risk management.

Join WBDC’s personal finance expert, Samantha Cross, as we explore personal credit scores and the steps you can take to get your financial house in order. Whether you’re starting a business or already operating one, this session will help you understand the effects of personal finances on business finances, and give you practical tips for improving your credit score.
Run time: 24 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Samantha Cross is the founder of a company dedicated to teaching fundamental financial skills to all, founded on the belief that understanding how to manage the complex world of personal finance starts with gaining a knowledge of the concepts involved. Samantha is dedicated to ensuring that these concepts are learned and understood by her clients. When the foundation is strong, the possibilities are endless.

Join WBDC’s Business Advisor, Samantha Cross, as we explore personal credit scores and the steps you can take to get your financial house in order. Whether you’re starting a business or already operating one, this session will help you understand the effects of personal finances on business finances and give you practical tips for improving your credit score.
Run time: – 47 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Samantha Cross, WBDC Financial Education Advisor

Sole Proprietors & Self-Employed individuals are not required to enroll in CT Paid Leave. However, it could provide many with peace of mind and financial security. Due to increased demand and newly approved policies, we now have more information to share surrounding the details of what it means to be a Sole Proprietor enrolled in the Paid Leave program.
Join WBDC and CT Paid Leave Authority to get answers to those tough questions!
Run time: – 40 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Amber Forrest, CT Paid Leave Authority

Wondering how the CT Paid Leave Act affects your business? Join WBDC CEO Fran Pastore along with CT Paid Leave CEO Andrea Reeves for a Town Hall on what small businesses need to know about the differences between FMLA and the CT Paid Leave Act including responsibilities as the employer, job-protected leave, income replacement, and the resources available to help businesses successfully navigate the two worlds of CT Paid Leave and CT FMLA.
Recorded November 5, 2021
Run time: – 43 Minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Andrea Barton Reeves

Think your business is too small to be concerned about cyber security? Think again! Typically, we only hear about data breaches at huge corporations, but the truth is most businesses that are hacked are small. Find out how you can tell if your business is vulnerable and get tips on how to make it more secure.
Run time: 52 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Since founding U.S. Computer Connection in 1987, Garry Feldman has dedicated his career to helping his customers overcome their unique challenges. Garry is known for best practice solutions that balance customer needs and industry standards. He is also experienced in directing strategic and tactical deployment of large-scale operations, with a focus on engaging all employees in performance-enhancing behaviors.

Unlock the secrets of successful selling in this dynamic and insightful class designed to unravel the complexities of the sales process. This course provides a simple strategy for individuals and businesses looking to create an effective sales system. Students will gain valuable insights into sales strategies, techniques, and best practices, making it an essential resource for anyone seeking to enhance their sales skills and drive business growth.
Run time: 48 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Grace Napolitano has had a 20+ year career in media sales, leading teams to sell multi-million dollars in ad revenue. She loves sales and wants all women business owners to fall in love with sales to reach their businesses’ full potential!.

Stay agile by staying digital.
WBDC’s Sonique Solis guides you through an information session on digitizing your receipts. Learn how to take the first step in managing your personal and business receipts, and get ready for tax season by organizing your receipts for yourself or your bookkeeper.Explore tools and applications to effectively capture your receipts and other important financial documents. Reduce printing costs and discuss the pros and cons of going digital. Learn easy-to-use fundamental skills to keep you organized and determine if this is the next step for you.
Run time: – 44 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Sonique Solis, WBDC

Join WBDC and our special guests from HEDCO, Connecticut Economic Development Foundation (CEDF), Webster Bank and JPM Chase Bank to learn about opportunities for attaining the funds you need for your business. Gain an understanding of traditional and non-traditional lenders, alternative loan sources, and the requirements you need to qualify.
Run time: – 66 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Kenyetta Banks, Facilitator
Panel:
Michael Traynor, Webster BankRicardo Vidal, CEDF
Luis Gavilanes, JPMorgan Chase

Knowing your competition is key to the success of your business. Who else is selling a similar product or service? What makes your product or service better? Identifying your competitors is the first step in differentiating your business. Join Michele Svirsky, WBDC Business Advisor, to learn how to do a simple competitive analysis so you can stand out from the crowd.
Run time: – 43 Minuutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor Bio:Michele Svirsky is a WBDC Business Advisor who works with small business owners on developing marketing strategies, enhancing messaging, identifying target markets, and engaging the different channels to help promote each business’s products and services.Michele brings over 25 years of marketing experience working with both corporations and advertising agencies. She has worked in marketing in the consumer packaged goods, entertainment, hospitality and non-profit industries.

Join human resources specialist, Dana Dowdell, founder and owner of Boss Consulting, for a one hour video session to explore how you can mobilize and motivate team members. This session will cover ways to communicate expectation, engage your staff for growth, and tools for taking action for a more effective team. Invest time to consider how you and your team can work together to build professional and company impact. Gain insights for how you can prepare for these conversations and delve into contributing factors for your bottom line to implement your best business strategy!
Run time: 55 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Dana is a self-described HR Fanatic. Her business, Boss Consulting HR LLC, is a boutique-consulting firm offering human resource services to small businesses. Boss Consulting began with an obsession for everything HR and a crazy desire to help others. Dana holds a Bachelor’s Degree in Business Administration and a Master’s Degree in Human Resources and Labor Relations both from the University of Rhode Island, as well as a a SHRM-CP designation and over seven years of HR experience in the hospitality and non-profit sectors.

Join executive coach Melissa O’Hara, owner of O’Hara Solutions group, to explore how you can delegate effectively to empower your team and increase productivity. This session will cover ways to communicate expectation, engage your staff for growth, and provide tools for taking action. Invest time to consider how you and your team can work together to build professional and company impact. Gain insights for how you can prepare for these conversations and delve into contributing factors for your bottom line to implement your best business strategy! Whether you are working with employees or contractors, learn why delegating is important to the success of your business.

Run time: – 52 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Melissa O’Hara, Owner, O’Hara Solutions

This is the second session of a series on How to Hire.
Find the first session here:Finding and Attracting Job Candidates.
When it comes to hiring the first employee or the 50th, many companies struggle to identify, attract, and hire the people needed to help the business grow. You’ll learn how to tell your company’s story to attract job candidates, build a hiring process that selects for best-fit hires, and set new teammates up for success in their role. This series is helpful whether you’re actively hiring or planning to grow your team at some point in the future.
Effective Interviewing for Hiring with Confidence
Confidently select the best candidates for your business by mastering the art of effective interviewing. Missy Lafferty from Beam Talent will share how to use structured interviews to uncover a candidate’s true potential, build a team that aligns with your company’s vision, and elevate your team culture. Acquire expert tips on asking the right questions, gauging behavioral responses, and making informed hiring decisions.
Run time: 43 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Missy Laffertyhas over 15 years of business experience in global media, technology, and financial services companies, serving roles in strategy, operations, and talent acquisition. She has built her career helping industry-leading firms hire in competitive markets and use data to make more informed hiring decisions. Missy previously held roles at Bloomberg and Greenhouse Software, and currently leads Beam Talent, an award-winning talent advisory practice, helping business leaders grow and develop top talent and build high-performing teams. Outside of work, Missy stays busy with her two small children and enjoys hiking and volunteering in her local community.

Unlock the potential of one of the most influential tools in the digital marketing arsenal with our “Introduction to Email Marketing” class, taught by Annya White-Brown, WBDC’s Marketing Business Advisor.
This comprehensive class is designed for beginners, providing you with a solid foundation in email marketing essentials. Discover the various email marketing platforms, how to create captivating email campaigns, connect with your audience, and achieve measurable results. From crafting engaging content to navigating the intricacies of list management, automation, and analytics, this course equips you with the skills and knowledge needed to harness the full potential of email marketing.

Class Highlights:

Learn the Essentials: This class is designed for beginners, so you’ll start with the basics. Understand the anatomy of an email, email platforms, the importance of a strong subject line, and the power of compelling content. Audience Segmentation: Discover the art of audience segmentation and how it can supercharge your email campaigns. Send the right message to the right people at the right time. Metrics That Matter: Get comfortable with email analytics. Learn how to track open rates, click-through rates, conversions, and other vital metrics to measure the success of your campaigns. Automation & Personalization: Dive into the world of email automation and personalization. Craft emails that feel tailor-made for each recipient, even when you’re reaching thousands. Best Practices: Uncover industry best practices, from avoiding the spam folder to crafting mobile-responsive emails. We’ll also discuss legal and ethical considerations in email marketing. Building Your List: Explore strategies for growing your email list organically and ethically. A quality list is the foundation of successful email marketing

Run time: -44 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Annya White-Brown, WBDC Marketing Business Advisor.

Join Robin Imbrogno, Founder of the Human Resource Consulting Group, to learn best practices for hiring, retaining, and supervising staff. Robin is a recognized leader in the business community as a member of the Society for Human Resource Management (SHRM), The American Payroll Association (APA), The Independent Payroll Providers Association (IPPA,) The Payroll Group (TPG) as Secretary on the Board of Directors, and a former recipient of the Association for Women in Communications award (WIC).
Run time:55 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Robin Imbrogno, Human Resource Consulting Group

A one-hourinformation session andoverview about the Women’s Business Development Council’sEquity MatchGrant.The program offers grants of up to $10,000 to women-owned businesses in the state of Connecticut who have been in business for 2 or more years.
The information session coverseligibility requirements, what the grant can be used for, and the application process and timeline. We will share the application questions and the required supporting documentation. There will also be time for questions.
The grant application period is currently closed.We encourage all interested applicants to attend an information session to understand what is required for the application.Theinformation sessionis designed to help you prepare yourapplication. Attending an information session is required before meeting with a Business Advisor to discuss your application. You only need to attend one session, although you are welcome to attend as many as you would like.WBDC Business Advisors are available to help answer your questions after you have attended a live or on-demand information session.
Run time: – 65 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkfor instructor bios.
For more information visit the Equity Match Grant Webpage

A one-hourinformation session andoverview about the Women’s Business Development Council’sEquity MatchGrant.The program offers grants of up to $10,000 to women-owned businesses in the state of Connecticut who have been in business for 2 or more years.
The information session coverseligibility requirements, what the grant can be used for, and the application process and timeline. We will share the application questions and the required supporting documentation. There will also be time for questions.
The grant application period will beopen between January 17th and February 13th, and we encourage all interested applicants to attend an information session to understand what is required for the application.Theinformation sessionis designed to help you prepare yourapplication.We will be holdinginformation sessionsinJanuary and February, and the content will be same foreach. You only need to attend one session, although you are welcome to attend as many as you would like.WBDC Business Advisors are available to help answer your questions after you have attended a live or on-demand information session.
Run time: – 65 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkfor instructor bios.
For more information visit the Equity Match Grant Webpage

Etsy or Shopify – Which One Is Right for Me?
Whether you are newly formed or an established business, your company can thrive on either platform. Join Debra Lutsky, founder of Digital Retail Partners to provide insight into the world of eCommerce and whether Shopify or Etsy are right for you.
What You’ll Learn:
• Understanding of each platform• Business types that do well with Etsy• Business types that do well with Shopify• Migrating from Etsy to Shopify• Foundations of marketing for each platform
Run time: 43 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Debra Lutsky founded Digital Retail Partners in 2015 with her extensive background in traditional graphic design and development. Digital Retail Partners is an integrated design and development company specializing in D2C and eCommerce brands. She saw the shift early on in traditional retail and focused her efforts on learning Shopify, one of the world’s largest eCommerce platforms. Debra joined the ranks of the few individuals in the region to become a certified expert in its use. She works with businesses all over the world but especially enjoys supporting start-ups. Debra was honored in 2018 with the Women Rising Award by the WBDC.

Are you new to Microsoft Excel and want to learn more about how to use it for your business? Join us to learn how to fill in an existing Excel workbook, create a table, create basic formulas, adjust the formatting of your worksheet, and more. Find out how Excel can be used to create a budget, track your income & expenses, and show you trends in your business.
Please note, this class is for beginners that are not very familiar with Excel.
Run time: – 44 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Louise Lisboa and Nicole O’Brien, WBDC

Are you receiving inquiries from international buyers? Have you thought about selling your product or service internationally and don’t know where to start?
Come join U.S. Commercial Service Director Melissa Grosso and International Trade Specialist Jacqui Torcellini to learn about the counseling and export assistance provided by the U.S. Commercial Service (USCS). The US CS is a federal agency, whose sole mission is to support U.S. based companies with international exporting. Learn more about the services offered through the USCS and considerations for entering international markets.
Run time:41 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Jacqui Torcellini and Melissa Grosso, US Commercial Service

Calculating your time-space percentage is an essential part of managing your family childcare home. Join Tanya Kelley as she reviews why this percentage is important and how to calculate it.
Run time: 40 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Tanya Kelley, WBDC Business Advisor

This is the first session of a series on How to Hire.
When it comes to hiring the first employee or the 50th, many companies struggle to identify, attract, and hire the people needed to help the business grow. You’ll learn how to tell your company’s story to attract job candidates, build a hiring process that selects for best-fit hires, and set new teammates up for success in their role. This series is helpful whether you’re actively hiring or planning to grow your team at some point in the future.
Finding & Attracting Job Candidates
In this seminar, the first in a series of three sessions, Missy Lafferty of Beam Talent will share actionable steps for confidently hiring and growing a team.Unlock the secrets to sourcing and attracting top-notch talent in the competitive job market. This session will equip you with creative strategies and insights to attract great job candidates for your growing company. Discover how to craft an irresistible employer brand, leverage technology for optimal outreach, and spot the right fit beyond qualifications.

Run time:45 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Missy Laffertyhas over 15 years of business experience in global media, technology, and financial services companies, serving roles in strategy, operations, and talent acquisition. She has built her career helping industry-leading firms hire in competitive markets and use data to make more informed hiring decisions. Missy previously held roles at Bloomberg and Greenhouse Software, and currently leads Beam Talent, an award-winning talent advisory practice, helping business leaders grow and develop top talent and build high-performing teams. Outside of work, Missy stays busy with her two small children and enjoys hiking and volunteering in her local community.

Does your marketing strategy feel like you’re just throwing spaghetti at a wall to see what sticks? The best way to see results from your marketing efforts is to create a plan. Join Johanna Bloom, WBDC’s Marketing Business Advisor, to learn how to reach your customers more effectively. She will guide you on defining your target market, identifying your ideal client, and building marketing and segmentation strategies to attract and retain these customers. This class will be interactive with opportunities to gain feedback and inspiration from other entrepreneurs and our WBDC team.
Run time: – 48 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Jo Bloom, WBDC Marketing Business Advisor

Canva can be a powerful tool to design beautiful graphics and visuals for your business, and many features are free! Learn how to get started with this platform and how to create eye-catching visuals to elevate your business.
Run time: – 51 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Michelle Blais has worked as an in-house corporate graphic artist, on staff at advertising agencies, and since 2000, has been operating her own graphic andwebsite design business. Michelle works with entrepreneurs and small business owners to create branding, marketing and websites with a clear message, engaging imagery and a professional design that easily connects with their customers and grows their business.

Employee handbooks are key to ensuring compliance and reducing legal risk. Have you updated your company handbook recently? Or is your company getting ready to create an employee handbook? Join us as we chat with Employment and Labor Attorney, Jennie Woltz to discuss new labor laws and trends for 2023 that you need to know about.
Please note if you are a child care provider, this program is only designed for centers with at least 3 employees.
Run time: – 49 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:With over 14 years of legal practice and human resource experience, Jennie Woltz helps employers grow and strengthen their businesses by providing legal services designed to protect against employment-related legal liability. She drafts handbooks, policies, contracts, corporate communications, and performs a variety of risk assessments to help employers stay current in the ever-changing legal landscape. She is a founding Partner at Woltz & Folkinshteyn.

Are you a manufacturer? Do you manufacture food, clothing, soap, gadgets, widgets or another product? Join to learn about grant programs for Connecticut manufacturers. If you want to expand, improve productivity or efficiency, upskill your existing staff or hire an apprentice, you may be able to get grant money from the state of Connecticut.Join us to learnabout the different programs and the applicationprocess from Paul Lavoie, Chief Manufacturing Officer from DECD.
Run time: – 49 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Paul Lavoie, DECD

Etsy or Shopify – Which One Is Right for Me?
Whether you are newly formed or an established business, your company can thrive on either platform. Debra Lutsky, founder of Digital Retail Partners will provide insight into the world of eCommerce and whether Shopify or Etsy are right for you.
What You’ll Learn:
• Understanding of each platform• Business types that do well with Etsy• Business types that do well with Shopify• Migrating from Etsy to Shopify• Foundations of marketing for each platform

Run time:- 51 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Debra Lutsky founded Digital Retail Partners in 2015 with her extensive background in traditional graphic design and development. Digital Retail Partners is an integrated design and development company specializing in D2C and eCommerce brands. She saw the shift early on in traditional retail and focused her efforts on learning Shopify, one of the world’s largest eCommerce platforms. Debra joined the ranks of the few individuals in the region to become a certified expert in its use. She works with businesses all over the world but especially enjoys supporting start-ups. Debra was honored in 2018 with the Women Rising Award by the WBDC.https://digitalretailpartners.com/

Join Marisol Herrera, Procurement Specialist and Business Development Manager attheConnecticutProcurement Technical Assistance Center(PTAC),as she explainsthe steps you need to take in order to do businesswith Federal, State and Local governments. You will also learn where to find contracting opportunities.
Attendees will learn about:
Federal and State certifications Federal and State registrations This interactive webinar will include a live demo. Attendees will learn about essential government websites that will help you grow your government business.
Run time:58 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Marisol Herrera, CT Procurement Technical Assistance Center

The first quarter of the year is typically when tax season preparation heats up for businesses. There is paperwork to be organized, with the goal of creating a return that is accurate and doesn’t hold any financial surprises for your business. Join Sarah Watson, CPA, CliftonLarsonAllen LLP, to get some quick tips to help you prepare and stay on top of the paperwork that comes in fast and furious in the early part of the year.
Run time: – 56 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Sarah Watson, CPA, CliftonLarsonAllen LLP and Sherry Konwerski, WBDC

The new law affectsindividual or sole proprietorships, partnerships, firms, corporations, trusts, limited liability companies, limited liability partnerships, joint stock companies, and joint ventures. This webinar is especially relevant for businesses that collect sensitive and personal information from their employees and clients.
Run time: – 52 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Bill Becker, President of BSquared Intel

Do you understand the difference between public relations, marketing, and advertising? Wonder how you can use public relations to grow your small business?
Join us to learn exactly what public relations is and how it can help your business. Jennifer Bernheim, owner of OnPurpose PR, will help you develop a PR strategy and provide tips for getting started.
Run time: 56 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor bio:Jennifer Bernheim thrives on serving purpose-driven business leaders who align purpose with profit. As the founder of OnPurpose PR, a boutique public relations consultancy, Jennifer develops, implements, and evaluates strategic public relations plans to meet her clients’ business objectives, garner media attention, and increase brand awareness. Jennifer is also the founder of OnPurpose Family, which creates meaningful and lasting connections for families and their communities.

Communicating your product or service is a key skill for every entrepreneur. You have to be able to talk about what you do or sell, concisely, clearly and with confidence to capture the attention and interest of potential buyers or recommenders.
This one-hour session will cover best practices and techniques for pitching, including how to:
Craft a pitch for your product/service based on your customer’s point of view Communicate concisely and with confidence Use examples and client stories to communicate your brand and connect to your audience’s needs and wants Use powerful and engaging body language (voice, gestures, movement, eye contact) to establish credibility Make content and delivery adjustments for virtual presentations
Run time: – 54 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Gilda Bonanno
Gilda Bonanno is a professional speaker, coach, consultant and facilitator who serves as a trusted advisor to entrepreneurs and executives to transform their communication, presentation and leadership skills.
Since 2006, she has run her own business and worked with leading organizations on four continents, from Chicago to Shanghai and Rio to Rome, including Henkel, Praxair/Linde, JP Morgan Chase, Society for Marketing Professional Services, Women in Bio and Yale University.
Gilda is a Certified Virtual Presenter, her YouTube channel has received over 1.5 million views and her digital newsletter has reached subscribers in over 45 countries since 2008.She is a certified Project Management Professional (PMP) and holds a master’s degree from Fordham University and an Advanced Business Certificate in Management from the University of Connecticut School of Business.
Gilda is committed to advancing economic equity for women.She is an adviser to the Women’s Business Development Council (based in Stamford and serving women entrepreneurs throughout Connecticut)where she serves as Emcee for both the Annual Women-Owned Business Day at the State Capitol in Hartford and the Annual Gala Luncheon.
Websitewww.gildabonanno.com
Blogwww.gildabonanno.blogspot.com
Videoswww.youtube.com/user/GildaBonanno
LinkedInhttps://www.linkedin.com/in/gildabonanno

Google Business is an underrated and important marketing tool. It is free and easy to set up and manage. Customers are 2.7 times more likely to consider your business to be reputable if you have a complete Google Business Profile. They are also 70% more likely to visit your location!
Learn the easy steps to set up your Google Business Listing.
Run time: 38 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Michele Svirskybrings over 25 years of marketing experience working with both corporations and advertising agencies. She has worked in marketing in the consumer packaged goods, entertainment, hospitality and non-profit industries.

Google Business is an underrated and important marketing tool! It is free and easy to set up and manage. Customers are 2.7 times more likely to consider your business to be reputable if you have a complete Google Business Profile. They are also 70% more likely to visit your location.
Join Michele Svirsky to learn the easy steps to set up your Google Business Listing.
Run time:- 42 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor Bio:Michele Svirsky is a WBDC Business Advisor who works with small business owners on developing marketing strategies, enhancing messaging, identifying target markets, and engaging the different channels to help promote each business’s products and services.Michele brings over 25 years of marketing experience working with both corporations and advertising agencies. She has worked in marketing in the consumer packaged goods, entertainment, hospitality and non-profit industries.

The perception of your brand exists whether you control it or not. Karen Corell, a highly accomplished branding executive, will teach you how to create a brand strategy in this interactive course. Learn what a brand is, what factors to consider when creating visual and verbal communications, and how to write a brand positioning statement.
Run time:- 49 Minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Karen Corell is a design firm executive specializing in consumer product branding strategy and design,product packaging design, and design-firm management. She is an award-winning designer and has ledstrategic branding efforts and packagingdesign programs for major clients such as Nestlé, ExxonMobil, Goya Foods, Kraft,Pillsbury, and Hewlitt-Packard, among many others.

With everything else on your plate as a small business owner, has posting on social media taken a back seat? Join master collaborator, entrepeneur, and graphic design expert, Nancy Ruzow, for tips on how regular scheduling, concepts, templates, and posting can lead to a major increase in people noticing your business across differentsocial media platforms.
Run time: -51 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Nancy Ruzow is passionate about design and supporting others.She has been a graphic designer for 41 years.Since 1985 as Ruzow Graphics, she juggles her roles as partner and problem solver to her clients, whether it’s a new collaboration with a major football franchise or a long-term collaboration with the University of Oxford. Her work has brought many accolades, including more than 74 national design awards.As the owner of Creatives Roundtable, she offers small group coaching, accountability, and community for creative entrepreneurs, freelancers, and small creative firms.

Are you stressed about creating a steady income because you never know how many clients you’ll have month-to-month? The “Power of Programs: How to Streamline Your Business and Better Serve Clients” workshop helps entrepreneurs create a fully supported program for clients that enables them to charge moreand break away from hourly rates.
By packaging your services you’ll be able to guarantee a rate that truly reflects your efforts, organize your time and energy more effectively, and serve your clients at the highest level. Join Katherine Jamieson for this 1-hour webinar to learn how creating programs can transform your business, and bring you more joy, ease, and day-to-day satisfaction in your work.
Run time: – 47 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Katherine Jamieson, MFA is a Business and Writing Coach who specializes in working with women entrepreneurs. Having launched two successful businesses in different fields (Wellness and Music), she’s passionate about helping women find their voices and create strong, original content that aligns with their mission and vision. Katherine’s work has appeared in The New York Times, Ms. magazine, Washingtonian, The Best Travel Writing and many other publications.

Understanding intellectual property (IP) is an important skill for anyone starting or growing a business. Your business name, products, services, and other technical and creative works are usually protected by one or more forms of IP: patents, trademarks, copyrights, and trade secrets. Join Attorney Michael Blake who will discuss IPprotection forthe various parts of your business andhow IPhelps you create and maintain a competitive advantage over your competition, whichis essential for your long-term success.
Run time: 40 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Michael A. Blake, Registered Patent Attorney

Did you know that international sales are not just for large manufacturers? If you are an artist, jewelry designer, beauty care producer, candle maker, etc. then international expansion may be a great way for you to increase sales. If you are a service provider in the fields of website design, accounting, law, or travel services, just to name a few, you are a part of some of the fastest growing export industries!
Join U.S. Department of Commerce International Trade Specialist Jacqueline Torcellini to learn more about the export potential of your product or service and the resources available to your company to explore your product or services export potential.
Run time:40 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Jacqueline Torcellini, US Commercial Service

Financial Foundations: Intro to Personal Finance-WBDC is pleased to have personal financial expert Lisa Micalizzi, from Wells Fargo Bank discuss important topics about how to make your financial future secure.
Session 1– Your relationship with Money-Budgeting
Examine how your thinking about money affects your relationship with money. Learn to set a budget that works for you!
Session 2– Understanding Credit reports & scores
Credit score, debt and risk management
Learn how these topics connect and what you need to do to improve your finances.
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Lisa Micalizzi, Wells Fargo Bank

Financial Foundations: Intro to Personal Finance-WBDC is pleased to have personal financial expert Lisa Micalizzi, from Wells Fargo Bank discuss important topics about how to make your financial future secure.
Session 1– Your relationship with Money-Budgeting
Examine how your thinking about money affects your relationship with money. Learn to set a budget that works for you!
Session 2– Understanding Credit reports & scores
Credit score, debt and risk management
Learn how these topics connect and what you need to do to improve your finances.
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Lisa Micalizzi, Wells Fargo Bank

Think TikTok is just for kids or folks who want to show off their dance moves? Think again!
TikTok is one of the fastest growing social media platforms and an incredible opportunity for your small business to connect with your target audience and drive business.
Terri Piekara, WBDC’s social media business advisor is joined by WBDC client, Annya Brown, owner of Natural Annie’s Essentials, a CT-based soy candle maker and candle studio owner who has found success on TikTok.
They will walk through the process of setting up a profile and the basics of getting started on TikTok.
Run time: – 50 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Annya Brown, NaturalAnnie’s Essentials; Terri Piekara, WBDC

Join Sherry Konwerski, WBDC Business Advisor andQuickBooksPro Advisor, for a general overview ofQuickBooksOnline. Learn the basic features and functionality of thistool and determine if it is the best solution for your needs. This class is recommended for those who aren’t familiar with bookkeeping or accounting.
This recording is in English
Run time: – 52 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkfor instructor bios.

The Connecticut Small Business Boost Fund gives small business owners access to flexible funding for capital expenditures and working capital and connects them with support services. This fund was created to provide access to working capital for those who need it most. Learn about this new opportunity, how to get your business prepared to accept investments, access low interest loans, and invest in your success!
Run time: 21 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Samantha Cross, WBDC

Join WBDC’s Laura Stetler & Angela Engle, along with our team of WBDC Business Advisors, to understand the tools you will need for a financially healthy business.
Learn common types and important considerations for financing a new business. This series of short videos, averaging five to 10 minutes each, covers topics such as Financing Options and Preparation, Accounting Applications, Revenue Models, Calculating Costs, Pricing and Profitability, Personal Credit, and QuickBooks Basics. Check back regularly for new additions.
Total run time: 60 minutes
Individual videos average between 5 and 11 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.

Instructor:Please visit thislinkfor instructor bios.

LinkedIn – the world’s largest professional network – is an incredibly powerful tool for networking and career development. During this workshop, Career Coach Anne Ryan will share how to showcase your personal brand on LinkedIn. Follow along and leave the session with an updated LinkedIn profile!
Run time: 41 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule
Instructor:Career Coach Anne Ryan is passionate about solving the problem of job seekers – especially women – undervaluing themselves.She strives to help clients further their careers through resume and interview coaching.Anne is an accomplished international speaker and workshop creator. She has spoken about technology, resumes, interviewing, and career paths at conferences, universities, non-profits, and veteran organizations across the United States, Europe, and Australia.

Join WBDC’s Laura Stetler & Angela Engle, along with our team of WBDC Business Advisors, to understand how to tell the story of your business through marketing.
Dive into the foundational aspects of developing a successful marketing approach for your business. Explore the importance of understanding your market, competitive analysis, telling your unique story and how to reach your target market. This series of short videos, averaging five to 10 minutes each, will lay the foundation for your marketing plan.
Total run time: 30 minutes

* This program series is new and expanding. Check back regularly for new additions.
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkfor instructor bios.

Join WBDC guest instructor Nalini Goolsarran of EdgeSpace Marketing to learn about SEO, Keywords, SEO Ranking Factors, Google and Analytics and Google My Business.
Run time: 60 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Nalini Goolsarran, founder of EdgeSpace Marketing, has a passion for transforming business practices and streamlining communications. She has a BS in Computer Information Systems and over 10 years of experience in Information Technology, Project Management and Communications. Before becoming an entrepreneur, she was an Associate COO for a division of a global financial institution. Currently she provides Website Development, Social Media Marketing and SEO services to small businesses, entrepreneurs and non-profits.

Thinking of creating a website for your business and wondering if you should do it yourself or hire a professional?
Join Michelle Blais, owner of MB Graphic Design, to explore the pros and cons of both options. Michelle will also share tips on what to look for when hiring a professional or how to compare the DIY platforms that are available.
Run time: 52 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Michelle Blais has worked as an in-house corporate graphic artist, on staff at advertising agencies and since 2000, has been operating her own small graphic andwebsite design business. Michelle works with entrepreneurs and small business owners to create branding, marketing and websites with a clear message, engaging imagery and a professional design that easily connects with their customers and grows their business.

WBDC invites you to dedicate time to refine your ideas for side projects and passions, explore how to monetize these ventures, and grow passion to profit and professional aims. This program will cover business concept elements, revenue modeling, and tools to help with moving a concept to company.
Run time: 25 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Laura Stetler is a Program Manager with the Women’s Business Development Council (WBDC), where she is responsible for delivering WBDC’s programs and services throughout Southeastern Connecticut. Ms. Stetler manages training opportunities for clients at all stages of business development: pre-start-up, new enterprises, and developed enterprises looking to expand. She also consults individually with WBDC clients, providing tailored support to assist them in capitalizing on opportunities.

Do you need to raise prices but are afraid your customers will get angry with you? Do you struggle with making enough revenue in your business? Do QuickBooks and other bookkeeping systems intimidate you? You’re not alone!
In this interactive class, you will be invited to choose one stressful money situation to work through. WBDC Business Advisor Janet Johnson will talk you through six steps that will make you feel confident advocating for yourself and your business and help you learn how to strengthen your financial confidence. This class is for everyone; aspirational, emerging, and established entrepreneurs.
Run time: 36 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Janet Johnson, WBDC Business Advisor

The “M” word doesn’t have to raise fears every time you hear it. While you may feel you have a good grasp on the basics, more refined skills are helpful in learning to build a secure financial future. Join us for an interactive discussionand leave with an action plan that will help guide your financial future.
Run time: 36 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Samantha Cross is the founder of a company dedicated to teaching fundamental financial skills to all, founded on the belief that understanding how to manage the complex world of personal finance starts with gaining a knowledge of the concepts involved. Samantha is dedicated to ensuring that these concepts are learned and understood by her clients. When the foundation is strong, the possibilities are endless.

MyCTSavings is a new retirement savings program, overseen by the Connecticut Office of the State Comptroller. Join WBDC and the State Comptroller’s office to learn how more about this program, how it works, and what employers need to do to sign up.
Run time: – 30 Minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Lisa Kidder and Jessica Muirhead, MyCTSavings

Doing all your HR yourself and ready to onboard new hires? Join WBDC’s guest HR expert, Dana Dowdell,to learn the best practices for onboarding an employee successfully, which can help you reduce turnover in the long run. This session will cover state and federal requirements, employee contracts and policies, onboarding training, and more.Leave with the confidence to successfully onboard your next hire.This program is ideal for those looking to hire their first or second employee, or those that have employees and want to strengthen their best practices.We also recommend you watch this webinar in conjunction with our related program,Recruiting & Interviewing in a Tight Job Market.
Run time: – 52 Minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor Bio:Dana Dowdell is the owner of Boss Consulting HR LLC, a boutique-consulting firm that offers human resource and business consulting services to small businesses.Dana holds a Bachelor’s Degree in Business Administration and a Master’s Degree in Human Resources and Labor Relations both from the University of Rhode Island. In addition, Dana has obtained a SHRM-CP designation and brings over ten years of HR experience in the hospitality and non-profit sectors to her work.

“Trabajar porque quiero y no porque tenga que hacerlo” es una de las razones más comunes por las cuales un emprendedor comienza su propio negocio. Un empresario identifica una oportunidad de negocio que generará ingresos ahora y tiene el potencial de generar ingresos en la jubilación. Pero a medida que comienza el esfuerzo comercial, las actividades cotidianas cambian el enfoque principalmente a los objetivos a corto plazo, dejando el futuro en el asiento del pasajero. En esta clase, aprenderá las diferentes opciones y estrategias que tienen los proveedores de hogares familiares y propietarios únicos cuando se trata de planificar la jubilación, y el mejor momento para comenzar a implementarlos.
Tiempo de ejecución: – 82 minutos
eLearning: Esta sesión es parte de la biblioteca de WBDC, que le brinda fácil acceso para entrenar a su ritmo, en su horario.
Instructor: Zayed Rodríguez, MSC, RICP, es un asesor comercial y asesor financiero de WBDC especializado en jubilación. El propio empresario y propietario de un negocio, Zayed entiende la complejidad de ahorrar para la jubilación mientras ejecuta un negocio. Se centra en ayudar a las personas y a los dueños de negocios a alcanzar sus objetivos financieros en los negocios y en la vida.
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“To work because I want to and not because I have to” is one of the most common reasons why an entrepreneur starts its own business. An entrepreneur identifies a business opportunity that will generate income now and has the potential to generate income in retirement. But as the business endeavor begins, the day-to-day activities shift the focus mainly to short term goals, leaving the future in the passenger seat. In this class, you will learn the different options and strategies Family Home Providers and sole proprietors have when it comes to planning for retirement, and the best time to start implementing them.
Run time:-82 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Zayed Rodriguez, MSc, RICP, is a WBDC Business Advisor and financial advisor specializing in retirement. An entrepreneur and business owner himself, Zayed understands the complexity of saving for retirement while running a business. He is focused on helping individuals and business owners to achieve their financial goals in business and in life.

As a small business owner, are you aware about personal property taxes?
Every October, every town in Connecticut sends a personal property declaration to all registered business owners in their town.You are required to submit the form to the town by November 1to avoid a 25% penalty. The form is used to determine your Personal Property Tax, payable to the town.

Run time: 44 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Sherry Konwerski, WBDC Business Advisor, and Sarah Watson, a CPAwith the accounting and consulting firm CliftonLarsonAnderson, will show you the proper way to complete the form to make sure you are in compliance and pay the appropriate amount of taxes.

Learn what you need to know about which forms to use when applying for PPP Forgiveness.
WBDC Business Advisor Sherry Konwerski takes you through the process.
Recorded 12.02.21
Run time: – 15 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkfor instructor bios.

Does applying for a grant seem overwhelming? Do you feel unprepared? How can you increase your chances of being considered?
Sherry Konwerski, WBDCBusinessAdvisor,will help you feel more prepared, more confident, and help you understand the financials that are such avitalpart of a grant application.We will explore the toolsyou’ll needto prepareand learn about the types of questionsoftenaskedin grant applications, what data your answers need to include, and provide you some tips along the way.
Topics include:
Preparing your grant Ways to state the need for the grant Financial Statements Using your Projections
Run time:58 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Sherry Konwerski,WBDC Business Advisor

Pricing your products is a very important part of being a small business owner. Improper pricing can lead to no profits, fewer customers and lower potential for your business to succeed. Sherry Konwerski, WBDC Business Advisor, will take you through the process on how to evaluate your pricing and set projections to help you grow your profits.
Run time: -55 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Sherry Konwerski – please visit thislinkfor instructor bio.

Pricing your services is a very important part of being a small business owner. Improper pricing can lead to no profits, fewer customers and lower potential for your business to succeed. Join Sherry Konwerski, WBDC Business Advisor, to evaluate your pricing and set projections to help you grow your profits.
Run time: -44 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkfor Sherry’s bio.

You’ve been running a business for a while now. You’re profitable, but you feel like your capacity is maxed out. You need a new strategy to take your business to the next level.
Join WBDC’s Carol Cheswick to learn how to take your business to the next level. Explore whether you should expand into new markets, new products or offerings, or both. Consider the timing, investment needed, and risk involved. Carol will take you through practical examples of what growth looks like and will guide you in a collaborative workshop to explore what your business’s growth looks like.
Run time: – 43 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Carol Cheswick, WBDC Business Advisor

Doing all your HR yourself? Join WBDCand guest HR expert, Dana Dowdell,to better understand the best techniques for hiring in a tight job market. Learn the key to writing a great job posting, selecting the best candidates to interview, asking the right interview questions, and extending an offer.Leave ready to fill your job openings! This program is ideal for those looking to hire their first or second employee, or those that have employees and want to strengthen their best practices.We also recommend the recorded webinar for ourOnboarding a New Employee
Run time: – 50 Minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Dana Dowdell, Boss Consulting

“To work because I want to and not because I have to” is one of the most common reasons why an entrepreneur starts its own business. An entrepreneur identifies a business opportunity that will generate income now and has the potential to generate income in retirement. But as the business endeavor begins, the day-to-day activities shift the focus mainly to short term goals, leaving the future in the passenger seat. In this class, you will learn the different options and strategies Family Home Providers and sole proprietors have when it comes to planning for retirement, and the best time to start implementing them.
Run time: – 82 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Zayed Rodriguez, MSc, RICP, is a WBDC Business Advisor and financial advisor specializing in retirement. An entrepreneur and business owner himself, Zayed understands the complexity of saving for retirement while running a business. He is focused on helping individuals and business owners to achieve their financial goals in business and in life.

Did you make a New Year’s resolution to finally start your business in 2022? But, you’re not sure where to start? Starting a business involves planning, making key financial decisions, and completing a series of legal activities.Join WBDC and the SBA as we discuss how to get your business started in 10 Steps. Let us help you keep your New Year’s resolution to be a business owner in 2022!
Run time: – 37 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Catherine Marx, SBA; Moraima Gutierrez, SBA; Sherry Konwerski

Have you ever thought about turning your hobby into a business, but have come up with all the reasons why it wouldn’t work? With a little business education, the question, instead, becomes, whywouldn’tit work?Join WBDC and the SBA to learn how you CAN turn a hobby you love into a business.
Run time: – 57 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Catherine Marx and Moraima Gutierrez, SBA; Sherry Konwerski, WBDC

The government works to make sure small businesses get at least 23 percentof all federal contracting dollars. But, do you know how to get one?
Listen to this pre-recorded informational session from WBDC and the SBA about how you can get a federal contract.
NOTE: Child care providers are not eligible for federal contracting opportunities, which are designed for businesses selling products or services to the federal government.
Run time: – 46 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Catherine Marx and Tanisha Baptiste, SBA; Sherry Konwerski, WBDC

Have you wondered if you should certify your business? What kind of benefits come from obtaining a small business certification? What kind of certifications are even out there?
The Small Business Administration (SBA) offers a number of certifications businesses can pursue. Join WBDC and the SBA to learn what certifications are out there, why you should get certified, and how the process works.
Run time: – 55 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Tanisha Baptiste, SBA; Moraima Gutierrez, SBA; Sherry Konwerski, WBDC

It costs money to start a business. Funding your business is one of the first — and most important — financial choices most business owners make. How you choose to fund your business could affect how you structure and run your business. Run time: – 43 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructors:Catherine Marx, SBA; Moraima Gutierrez, SBA; Sherry Konwerski, WBDC

Learn how to get found on Google. Search Engine Optimization (SEO) is a mandatory marketing tactic if you want your website to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive targeted traffic to your website.
A basic understanding of Search Engine Optimization and how it works On-page and off-page components Keyword management: keyword analysis and competitor analysis Prior to watching the webinar:
Identify your website platform, e.g. WordPress, Wix, Squarespace, Shopify Gather your current ranking when you Google your name, business name and any other potential keywords
Run time: – 54 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Nalini Goolsarran, CEO and Founder of EdgeSpace Marketing

Women’s Business Development Council (WBDC) está ofreciendo subvenciones para empresas de cuidado infantil calificadas en Connecticut a través de su Child Care Business Opportunity Fund. El Fondo de Oportunidades está diseñado para ayudar a que crezcan las empresas de cuidado infantil con licencia y aspirantes. El Fondo tiene programas de subvenciones dirigidos a diferentes etapas de la empresa, desde la puesta en marcha hasta las que están listas para expandir su negocio. ¡La próxima ronda de solicitudes de subvenciones se abrirá el 30 de agosto!
La sesión de información cubrirá los requisitos de elegibilidad, para qué se puede utilizar la subvención y el proceso de solicitud ycómo prepararse para aplicar.
Tiempo de ejecución: 1 hora 25 minutos
eLearning:Esta sesión es parte de la biblioteca de WBDC y le brinda fácil acceso para entrenar a su ritmo y según su horario.
Instructor:Zayed Rodriguez, WBDC Business Advisor

Vague or general goals often don’t get done, even if they’re great ideas. Turn vague goals into actionable ones by making them SMART. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Time-bound.
Join Kenyetta Banks, Central Region Program Manager for WBDC as shewill help fine-tune your strategy, ensuring the goals are something that’s actually attainable.
Run time: – 49 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkfor instructor bios.

Have you been approached about buying someone’s business? Considering purchasing a franchise? Exploring shifting from the role of employee to the role of owner?
Join the Women’s Business Development Council for a workshop geared towards evaluating whether these opportunities are a good match and what considerations can help you gain confidence in your decisions. Sharon K. Lewis, business owner and business coach, will share her journey in buying a business as well as tools to approach your due diligence and navigate negotiation.
Run time: 59 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:As a project manager with 25 years corporate experience, Sharon Lewis became an AdviCoach Owner and Principal Operator. As a business coach she works with business owners to define and achieve their vision for the business through Awareness, Education and Accountability. Sharon has a BS in Biology, an MS in Biochemistry from Drexel University in Philadelphia and an MBA from Rennselaer Polytechnic Institute in Hartford. She volunteers with the Connecticut Money School and the Ivoryton Village Alliance.

Looking to start a cottage business, food truck, restaurant, brewery, catering or other retail food business but don’t know where to start? WBDC’s Carol Cheswick discusses what you will need to have a successful food business. Start here to learn the basics on becoming a food entrepreneur.
Run time: – 38 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Please visit thislinkto learn more about Carol.

Social Selling: How to connect with your Instagramcommunity to increase sales and grow an engaged audience.
Building a strong community isn’t just about getting people to follow you on social media — it’s about creating a presence that keeps them intrigued and invested in you and your brand.
In this workshop we will:
Design a profile with impact Dive into creating the Know-Like-Trust Factor online Explore how to make the platform work for you, not the other way around Get clear on a content strategy that yields results Learn my methodologyon personally connecting – and converting – in the DMs (direct message) Run time: – 45 minutes
eLearning:This session is part of WBDC’s Library, providing you easy access to train at your pace, on your schedule.
Instructor:Ashley Langer is a natural born connector, community builder and networking powerhouse.In early2021,Ashley foundedBusiness Socialistasas a go-to resource for elevated networking events, powerful business connections and critical resources that encourage women to expand their support system.Ashley also leverages her experience to coach women on growing their own communities inperson and on socialmedia.

Watch this recording from 9/17, instructed by WBDCand guest HR expert, Robin Imbrogno,to learn how to leverage OEC Stabilization Funds to attract and retain employees.Examine themany options you havefor usingthe funds,pluswhat you need to consider whendeciding what to do with the funding. You will find out information aboutawardingbonuses,andhow tostart or fund retirement plans and other savings programsthat are a benefit toexisting and futureemployees.
This recording is ideal for small to mid-sized child care centers with 5-50employees.
Instructor Bio:Robin Imbrogno is the founder of the Human Resource Consulting Group in Connecticut. With over three decades of experience in HR, Ms. Imbrogno has served as an HR officer at Village Savings Banks in New York and Citytrust in Bridgeport, as well as an adjunct professor at several local universities. A recognized leader in the business community, she serves on several boards, and is an active member in HR associations. Ms. Imbrogno has earned a Master of Science in Human Resource Management/Counseling from the University of Bridgeport, plus a B.S. in Business Administration/Management, and a B.S. in Computer Information Systems from Mercy College