Branding for Your Small Business (eLearning)
Branding is an essential component ofsmall business marketing. The importance of branding in your marketing strategy can’t be overstated. Your brand influences every aspect of your customers’ perceptions of your company. Branding builds trust, recognition, loyalty and reputation. It also creates market differentiation and positions businesses of all sizes for success. In this session, we’ll […]
B2B Marketing – Reaching and Connecting with Business Clients (eLearning)
Business-to-business marketing is different than direct-to-consumer marketing – business clients speak a different language than consumers, and are found in different places. While you might have luck with Instagram and email for selling products and services directly to consumers, you would be better served using LinkedIn and local networking events to make inroads with business […]
Activate Your Voice (eLearning)
Do you have a message to share, a story to tell, or something important to say? There has never been a better (or more necessary) time for people to learn the art of effective communication.Whether you’re giving speeches, doing interviews, or making deal-closing pitches, activating your voice is the first step in becoming an effective […]
5 Website Must Haves To Grow Your Business (eLearning)
Does your website really reflect who you are and what you do? Is it communicating the right message? Take advantage of this discussion led by Michelle Blais to learn how your website can help you grow your business. Run time: 48 minutes eLearning:This session is part of WBDC’s Library, providing you easy access to train […]