Finding Your Customers (eLearning)
Does your marketing strategy feel like you’re just throwing spaghetti at a wall to see what sticks? The best way to see results from your marketing efforts is to create a plan. Join Johanna Bloom, WBDC’s Marketing Business Advisor, to learn how to reach your customers more effectively. She will guide you on defining your […]
Etsy or Shopify: Which One is Right for Your Business? (eLearning)
Etsy or Shopify – Which One Is Right for Me? Whether you are newly formed or an established business, your company can thrive on either platform. Join Debra Lutsky, founder of Digital Retail Partners to provide insight into the world of eCommerce and whether Shopify or Etsy are right for you. What You’ll Learn: • […]
Email Marketing 101 (eLearning)
Unlock the potential of one of the most influential tools in the digital marketing arsenal with our “Introduction to Email Marketing” class, taught by Annya White-Brown, WBDC’s Marketing Business Advisor. This comprehensive class is designed for beginners, providing you with a solid foundation in email marketing essentials. Discover the various email marketing platforms, how to […]
Demystifying Sales: A Guide to Building a Simple Sales System (eLearning)
Unlock the secrets of successful selling in this dynamic and insightful class designed to unravel the complexities of the sales process. This course provides a simple strategy for individuals and businesses looking to create an effective sales system. Students will gain valuable insights into sales strategies, techniques, and best practices, making it an essential resource […]
21 Easy Types of Content (eLearning)
Well-renowned business author and marketing extraordinaire Seth Godin wrote “[in business] everything else will take care of itself if you focus on getting better clients.”That is true. But… how exactly do you get better clients? It’s a problem that plagues all businesses, yet it’s more prevalent among startups, freelancers, solopreneurs, and small businesses of all […]
Branding Logos and Taglines (eLearning)
As a small business owner, having a unique brand that differentiates you from your competition is very important, but how do you develop yours into one that tells the story of your company?Join Nancy in this webinar to understand what make a brand unique and successful. Learn the difference between a logo and a brand, […]
Branding for Your Small Business (eLearning)
Branding is an essential component ofsmall business marketing. The importance of branding in your marketing strategy can’t be overstated. Your brand influences every aspect of your customers’ perceptions of your company. Branding builds trust, recognition, loyalty and reputation. It also creates market differentiation and positions businesses of all sizes for success. In this session, we’ll […]
B2B Marketing – Reaching and Connecting with Business Clients (eLearning)
Business-to-business marketing is different than direct-to-consumer marketing – business clients speak a different language than consumers, and are found in different places. While you might have luck with Instagram and email for selling products and services directly to consumers, you would be better served using LinkedIn and local networking events to make inroads with business […]
5 Website Must Haves To Grow Your Business (eLearning)
Does your website really reflect who you are and what you do? Is it communicating the right message? Take advantage of this discussion led by Michelle Blais to learn how your website can help you grow your business. Run time: 48 minutes eLearning:This session is part of WBDC’s Library, providing you easy access to train […]