Finding Your Customers (eLearning)
Does your marketing strategy feel like you’re just throwing spaghetti at a wall to see what sticks? The best way to see results from your marketing efforts is to create a plan. Join Johanna Bloom, WBDC’s Marketing Business Advisor, to learn how to reach your customers more effectively. She will guide you on defining your […]
Getting Started with Canva (eLearning)
Canva can be a powerful tool to design beautiful graphics and visuals for your business, and many features are free! Learn how to get started with this platform and how to create eye-catching visuals to elevate your business. Run time: – 51 minutes eLearning:This session is part of WBDC’s Library, providing you easy access to […]
How to Confidently Pitch Your Product or Service (eLearning)
Communicating your product or service is a key skill for every entrepreneur. You have to be able to talk about what you do or sell, concisely, clearly and with confidence to capture the attention and interest of potential buyers or recommenders. This one-hour session will cover best practices and techniques for pitching, including how to: […]
How to Create A Google Business Listing (eLearning)
Google Business is an underrated and important marketing tool. It is free and easy to set up and manage. Customers are 2.7 times more likely to consider your business to be reputable if you have a complete Google Business Profile. They are also 70% more likely to visit your location! Learn the easy steps to […]
How to Make Your Brand Powerful (eLearning)
The perception of your brand exists whether you control it or not. Karen Corell, a highly accomplished branding executive, will teach you how to create a brand strategy in this interactive course. Learn what a brand is, what factors to consider when creating visual and verbal communications, and how to write a brand positioning statement. […]
Etsy or Shopify: Which One is Right for Your Business? (eLearning)
Etsy or Shopify – Which One Is Right for Me? Whether you are newly formed or an established business, your company can thrive on either platform. Join Debra Lutsky, founder of Digital Retail Partners to provide insight into the world of eCommerce and whether Shopify or Etsy are right for you. What You’ll Learn: • […]
Email Marketing 101 (eLearning)
Unlock the potential of one of the most influential tools in the digital marketing arsenal with our “Introduction to Email Marketing” class, taught by Annya White-Brown, WBDC’s Marketing Business Advisor. This comprehensive class is designed for beginners, providing you with a solid foundation in email marketing essentials. Discover the various email marketing platforms, how to […]
Demystifying Sales: A Guide to Building a Simple Sales System (eLearning)
Unlock the secrets of successful selling in this dynamic and insightful class designed to unravel the complexities of the sales process. This course provides a simple strategy for individuals and businesses looking to create an effective sales system. Students will gain valuable insights into sales strategies, techniques, and best practices, making it an essential resource […]
21 Easy Types of Content (eLearning)
Well-renowned business author and marketing extraordinaire Seth Godin wrote “[in business] everything else will take care of itself if you focus on getting better clients.”That is true. But… how exactly do you get better clients? It’s a problem that plagues all businesses, yet it’s more prevalent among startups, freelancers, solopreneurs, and small businesses of all […]
Branding Logos and Taglines (eLearning)
As a small business owner, having a unique brand that differentiates you from your competition is very important, but how do you develop yours into one that tells the story of your company?Join Nancy in this webinar to understand what make a brand unique and successful. Learn the difference between a logo and a brand, […]