Owner, Pure Beauty, LLC
Owner, Pure Beauty, LLC
For as long as she can remember, Jessica Borghi planned on becoming an interior designer. But the one thing that Borghi hadn’t planned on was entering a weak job market shortly after the economic decline of 2008.
“When the economy went south, I knew that demand for services like interior design would also be down,” she explained. “It was time to find a plan B.” After careful contemplation, Borghi decided to switch gears and channel her creativity and flair for design into something she considered more recession-proof: the beauty industry.
The 23-year-old returned to school to become a licensed aesthetician. For five years she worked at various spas and began to offer private makeup services to bridal parties on weekends. As her side hustle flourished, Jessica’s desire to become her own full-time boss also grew. “I realized I was already doing the hands-on work. I had the skill set and the desire; I just needed to learn the business end of it.”
Two years ago, at the age of 29, Borghi launched Pure Beauty, LLC, a Stamford-based beauty spa offering facials, makeup application, eyelash extensions, waxing and reiki. “I was slightly nervous to make that leap, but I already had a loyal clientele and I was confident in my abilities. With time and hard work, I was confident that Pure Beauty had great potential, but I felt as if I still needed some direction,” she said.
A year after opening for business, Borghi learned about the Women’s Business Development Council on recommendation from her accountant. She promptly signed up for the GPS (A Guide to Plan for Success) program. Throughout the 12-week course Borghi learned about topics ranging from business planning, marketing, and finances from industry experts. “The camaraderie with other women in the course was great,” she explained. “It was an open dialogue and we were constantly discussing our struggles and successes.”
She believes the Council’s most valuable assistance was the one-on-one counseling she received from business specialist Carol Cheswick. “Carol gave me tips on adjusting my price points to make Pure Beauty more profitable,” she said. “From there, everything started to fall into place; I had a new pricing structure, a solid business plan, and my web site, business cards and product menu finally had a cohesive look. I felt much more confident going forward.”
Today, Pure Beauty is thriving and Borghi plans on adding several employees in coming years to supplement her business.
“It’s easy for anyone wanting to start their own business to get stuck in their own head and start to second guess their ability,” she said.
“Sometimes you need to take the first leap to make everything fall into place. But no matter where you are, whether you just have a concept or already have an established business, the Women’s Business Development Council is there to make your dream rock-solid!”
For more information visit www.purebeauty.skincaretherapy.net.