Samantha Cross assists current and aspiring entrepreneurs with accessing capital, understanding their personal and small business finances, pricing and profitability strategies, and provides general business strategy counseling.

Samantha has a background in finance, having spent 15 years at two global banks, focusing on Finance, Operations and Strategy. She is more recently the founder of a company dedicated to teaching fundamental financial skills to all. Samantha founded the firm on the belief that understanding how to manage the complex world of personal finance starts with gaining a knowledge of the concepts involved, and she is dedicated to ensuring her clients understand them. When the foundation is strong, the possibilities are endless.

Samantha has an Undergraduate Degree in Finance from Fairfield University and an MBA from the University of Connecticut. She lives in New Canaan, CT with her husband and 2 daughters and, when time permits, loves a good jigsaw puzzle.