WBDC GROW: Branding - Women's Business Development Council | The leader in providing entrepreneurial training and financial education for women in Connecticut

WBDC GROW - Branding

October 17th, 2019

4:00 PM - 6:00 PM

What You'll Gain:

You’ll learn from your teacher and your peers – Yes, there will be an expert who will guide each session and share industry knowledge, but you’ll also learn from your GROW-mates
You'll get support from your fellow entrepreneurs who can relate to your struggles and will celebrate your successes.
You’ll gain accountability. You and your accountability buddy will make sure you both stay on track and will be there to offer support and advice to each other along the way.

Cost: $30

Description:

Session 1 – How to Create Your Brand Story and Strategy – Thursday, October 17; 4:00PM – 6:00PM

In today’s competitive marketplace, how do you set yourself apart? In this interactive workshop moderated by branding expert Beth Dempsey, you’ll:
• Hear about brands that have cut through the clutter;
• Identify your unique value proposition;
• Create a strategy that will set you apart;
• Learn to craft a story that is memorable and worth repeating.

Session 2 – Telling Your Brand Story to the Right Audience – Wednesday, November 20; 4:00PM – 6:00PM

Now that you’ve crafted your brand story, join Beth Dempsey and your peers at this interactive workshop to define your target audience and learn to adapt your message to different audiences. We’ll also cover how to determine which tools you should have in place to implement your strategy and which media outlets are most appropriate for your business.

Telling Your Brand Story through Instagram – Tuesday, December 17; 4:00PM – 6:00PM
In our first 2 sessions you crafted your brand story and learned how to put it into action. In this final session, you’ll learn from WBDC Business Advisor and Instagram expert Terri Piekara, how to use Instagram to help build your brand, increase visibility and expand your network.

Registration Required/$30 for all three sessions

Instructor: Beth Dempsey & Terri Piekara

Title: Marketing Specialists

Bio: BETH DEMPSEY: Beth is president and founder of Images and Details, Inc. She is a driving force in the lifestyle p.r.arena. Her diverse client base includes members of the interiors , retail, design and beauty industries. Creative business strategies with superior results are her expertise. TERRI PIEKARA: Terri is a social media consultant and Instagram strategist who believes deeply in the Three C’s - Communication, Connection and Community. Her mission is to guide solopreneurs and small business owners to speak authentically about themselves and their businesses.

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Terms of Service: WBDC is a nonprofit organization, required by its funders to collect data requested on this form. WBDC places great value on your personal privacy and the confidential facts and figures you disclose concerning your business activities. Information concerning you and your business is kept strictly confidential and is reported only in aggregate unless prior approval is received from you. WBDC is able to offer its programs and services at affordable and/or reduced rates due to the support of Federal, State, Municipal, Corporate and Individual contributors and the programs or services you participate in are either partially or fully subsidized.