Session 1 – How to Create Your Brand Story and Strategy – Thursday, October 17; 4:00PM – 6:00PM
In today’s competitive marketplace, how do you set yourself apart? In this interactive workshop moderated by branding expert Beth Dempsey, you’ll:
• Hear about brands that have cut through the clutter;
• Identify your unique value proposition;
• Create a strategy that will set you apart;
• Learn to craft a story that is memorable and worth repeating.
Session 2 – Telling Your Brand Story to the Right Audience – Wednesday, November 20; 4:00PM – 6:00PM
Now that you’ve crafted your brand story, join Beth Dempsey and your peers at this interactive workshop to define your target audience and learn to adapt your message to different audiences. We’ll also cover how to determine which tools you should have in place to implement your strategy and which media outlets are most appropriate for your business.
Telling Your Brand Story through Instagram – Tuesday, December 17; 4:00PM – 6:00PM
In our first 2 sessions you crafted your brand story and learned how to put it into action. In this final session, you’ll learn from WBDC Business Advisor and Instagram expert Terri Piekara, how to use Instagram to help build your brand, increase visibility and expand your network.
Registration Required/$30 for all three sessions