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eLearning Library: Established Entrepreneurs

eLearning Library: Established Entrepreneurs

Many On-Demand Learning Options for You

WBDC eLearning Classroom for
Established Entrepreneurs

Established Entrenpreneurs

Resources on a range of topics for established businesses to support their growth.



EIDL Loan Recipients

Watch this recording to understand the necessary steps to take to repay your EIDL Loan. Catherine Marx, SBA Connecticut District Director guides you through the online process.

Managing  a Business

Accounting, Budgeting, and Cash Flow

Business Financing

Building Your B.A.I.L. Team - I is for Insurer

Insurance protects your most valuable asset . . . you! Everyone believes the bad things happen to other people but, as a business owner, you have to plan for the things that no one wants to think about. 
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Business Entity Types

Designed for aspiring entrepreneurs and early stage start-up businesses, this quick module delves into the top three considerations to evaluate as you set about determining your legal business structure.  Learn about the differences between a sole proprietorship, partnership, and corporation, and decide which is the best fit. 
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Business Plan Basics

Explore business Plan writing and the benefits of having a business plan. 
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Business Strategy Refinement

Examine the motivations and aspirations that drive strategy for small business owners.
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CT Paid Leave: Sole Proprietors

Sole Proprietors & Self-Employed individuals are not required to enroll in CT Paid Leave. However, it could provide many with peace of mind and financial security. Due to increased demand and newly approved policies, we now have more information to share surrounding the details of what it means to be a Sole Proprietor enrolled in the Paid Leave program.
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International Expansion for Every Business Type

International sales are not just for large manufacturers.  If you are an artist, jewelry designer, beauty care producer, candle maker, etc. then international expansion may be a great way for you to increase sales. If you are a service provider in the fields of website design, accounting, law, or travel services, just to name a few, you are a part of some of the fastest growing export industries!
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Ready to Grow: Taking Your Business to the Next Level

You’ve been running a business for a while now. You’re profitable, but you feel like your capacity is maxed out. You need a new strategy to take your business to the next level. Explore whether you should expand into new markets, new products or offerings or both. Consider the timing, investment needed, and risk invovled.
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SMART Tips in Setting Business Goals

Learn how to turn vague goals into actionable ones by making them SMART. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Time-bound.
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Sustainability 101 and What it Means for Your Small Business

Many business owners are looking for ways to have a smaller impact on the environment.  Silvina Skverer, of Thinking Beyond Business, delves into what it means to be a sustainable business, why it should matter to you, and other key points about sustainability.
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Who's On Your B.A.I.L. Team?

Learn why you need to have a Banker, Accountant, Insurer, and Legal team to help support you and your small business.
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Why It Still Feels So Hard

Your business is healthy, but there’s still not enough time in the day to get everything done. Does it feel like areas of your business are suffering? Learn how to pinpoint and fix the issue, allowing you to build a business with staying power.
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Building Your B.A.I.L. Team - A is for Accountant

Accountants evaluate your financial statements and tax position to help further your company’s progress towards its goals. Explore how you can implement accounting practices for your business. This session will cover ways to build a relationship with your accounting professionals, provide the accountant’s view on working with your business, and engage tools for you to take action on improving your business story by the numbers
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Helpful Tips in Preparing Your Business Taxes

Learn some quick tips to help you prepare and stay on top of the paperwork that comes in fast and furious in the early part of the year.
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Introduction to QuickBooks Online

Join Sherry Konwerski, WBDC Business Advisor and QuickBooks Pro Advisor, for a general overview of QuickBooks Online. Learn the basic features and functionality of this tool and determine if it is the best solution for your needs. This class is recommended for those who aren’t familiar with bookkeeping or accounting.
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Money Confidence

Learn six steps that will make you feel confident advocating for yourself and your business and help you learn how to strengthen your financial confidence.
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Prepare to Apply for Grants

Explore the tools you’ll need to prepare and learn about the types of questions often asked in grant applications, what data your answers need to include, and provide you some tips along the way.
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Pricing, Profitability, Projections for Product Business

Pricing your products is a very important part of being a small business owner. Improper pricing can lead to no profits, fewer customers and lower potential for your business to succeed. 
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Pricing, Profitability, Projections for Service Business

Learn to evaluate your pricing and set projections to help you grow your profits.
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Tax Types: What Every Business Owner Needs to Know

Whether you’re a new business owner or seasoned entrepreneur, it’s important to understand your federal, state, and local tax requirements. Learn about the difference between all tax types to help you file your taxes accurately and make payments on time. 
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Accessing Capital for Your Business

Early-stage companies occasionally need capital assistance to stay afloat and finance their day-to-day operations. Despite this, many small businesses and startups find it difficult to get access to capital.
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Building Your B.A.I.L. Team - B is for Banker

Bankers supply cash management, merchant processing, and other valuable services — not just someone you talk to when you need financing. Explore how you can implement best banking practices for your business.
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Business Grant Info Session: 7 Steps to Write a Business Grant

Interested in applying for a grant for your small business, but unsure how to get started? Join us for an information session to answer your questions about the grant application process. In addition, participants will have access to a free resource guide compiled by Chelsea Groton Bank to regional and national grants that are available.
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Credit Score 101

Explore personal credit scores and the steps you can take to get your financial house in order. Whether you’re starting a business or already operating one, this session will help you understand the effects of personal finances on business finances, and give you practical tips for improving your credit score. 
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Credit Scores: How this Impacts Your Financial Planning

Explore personal credit scores and the steps you can take to get your financial house in order. Whether you’re starting a business or already operating one, this session will help you understand the effects of personal finances on business finances and give you practical tips for improving your credit score
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Discovering Capital for Your Small Business

Learn about opportunities for attaining the funds you need for your business.  Gain an understanding of traditional and non-traditional lenders, alternative loan sources, and the requirements you need to qualify. 
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Grant Money for CT Manufacturers

Are you a manufacturer?  Learn about the different programs and the application process from Paul Lavoie, Chief Manufacturing Officer, DECD.
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Know Your Numbers

Learn common types and important considerations for financing a new business. This series of short videos, averaging five to 10 minutes each, covers topics such as Financing Options and Preparation, Accounting Applications, Revenue Models, Calculating Costs, Pricing and Profitability, Personal Credit, and QuickBooks Basics. Check back regularly for new additions.
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Money Tips to Help Women Thrive

The “M” word doesn’t have to raise fears every time you hear it. While you may feel you have a good grasp on the basics, more refined skills are helpful in learning to build a secure financial future. Join us for an interactive discussion and leave with an action plan that will help guide your financial future.
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SBA: Ways to Fund Your Business

It costs money to start a business. Funding your business is one of the first — and most important — financial choices most business owners make. How you choose to fund your business could affect how you structure and run your business. 
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What You Need to Know About EIDL Payments

The Covid-19 Economic Injury Disaster Loan (EIDL) deferment periods are approacching an end. Business owners that received an EIDL need to start setting up and making payments on their loans. Learn what you need to know about the process.
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Marketing, Sales, and Social Media

HR and Legal Issues

Government Contracting

5 Website Must Haves To Grow Your Business

Does your website really reflect who you are and what you do? Is it communicating the right message? Take advantage of this discussion led by Michelle Blais to learn how your website can help you grow your business.
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21 Easy Types of Content

Learn from a marketing strategy expert, certified copywriter, and content creator 21 easy and different types of content you can create to reach the right clients for your business.
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The ABC's of SEO

Learn about SEO, Keywords, SEO Ranking Factors, Google and Analytics and Google My Business.
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Branding for Your Small Business

Take a close look at what branding means for small businesses and how you can create a brand strategy that will set you apart from the competition.
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Branding, Logos, and Taglines

As a small business owner, having a unique brand that differentiates you from your competition is very important, but how do you develop yours into one that tells the story of your company?  Learn the difference between a logo and a brand, and how taglines can help you communicate your promise to your customers.
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Do You Know Your Competition?

Learn how to do a simple competitive analysis so you can stand out from the crowd.
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Email Marketing

Forever stuck on subject lines? Don’t know how to grow or segment your audience? Missing calls to action?
Learn the best practices you need for your email marketing strategy to succeed.
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Finding Your Customers

Learn how to reach your customers more effectively. Guidance on defining your target market, identifying your ideal client, and building marketing and segmentation strategies to attract and retain these customers.
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Getting Started with Canva

Canva can be a powerful tool to design beautiful graphics and visuals for your business, and many features are free! Learn how to get started with this platform and how to create eye-catching visuals to elevate your business.
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Grow Your Business with Shopify or Etsy

Whether you are newly formed or an established business, your company can thrive on either platform. Gain insight into the world of eCommerce and whether Shopify or Etsy are right for you.
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How to Confidently Pitch Your Product or Service

Communicating your product or service is a key skill for every entrepreneur. You have to be able to talk about what you do or sell, concisely, clearly, and with confidence to capture the attention and interest of potential buyers or recommenders.
This one-hour session will cover best practices and techniques for pitching.

How to Create a Google Business Profile

Google Business is an underrated and important marketing tool! It is free and easy to set up and manage.  Learn the easy steop to set up your Google Business Lising.
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How to Make Your Brand Powerful

The perception of your brand exists whether you control it or not. Learn tips on how to create a brand strategy, learn what brand is, what factors to consider when creating visual and verbal communications, and how to write a positioning statement.
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How PR Can Help Your Business

Do you understand the difference between public relations, marketing, and advertising? Wonder how you can use public relations to grow your small business?
Join us to learn exactly what public relations is and how it can help your business.
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How to Rock Your Social Content

Learn tips on how regular scheduling, concepts, templates, and posting can lead to a major increase in people noticing your business across different social media platforms.
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Intro to TikTok

Walk through the process of setting up a profile and the basics of getting started on TikTok.
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LinkedIn Personal Branding

LinkedIn – the world’s largest professional network – is an incredibly  powerful tool for networking and career development. Learn how to showcase your personal brand on LinkedIn. Follow along and update your profile!
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Marketing Foundations - Your Company's Story

Dive into the foundational aspects of developing a successful marketing approach for your business. Explore the importance of understanding your market, competitive analysis, telling your unique story and how to reach your target market. This series of short videos, averaging five to 10 minutes each, will lay the foundation for your marketing plan.
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SEO Basics - Get Found on Google

Search Engine Optimitzation (SEO) is a mandatory marketing tactic if you want your wbesite to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive targeted traffic to your website.
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The Social Media Formula for Creating Content

Learn how to optimize your social media accounts to maximize your success with an easy formula to communicate your brand’s message across multiple platforms.
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Understanding and Using Instagram Reels

This session will provide an overview of what Intagram reels are and how you can use them as a marketing tool to promote your business.
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Website Content Made Easy

Create website content your visitors will actually read with easy step-by-step online tools to help savvy entrepreneurs and small business owners create the words, images and plan the layout for your website, before even trying to tackle the techy stuff!
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Website Development: DIY or Hire a Pro?

Thinking of creating a website for your business and wondering if you should do it yourself or hire a professional? Explore the pros and cons of both options.
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5 Areas of Labor & Employment Law You Should Know

Are you up on the ever-changing landscape of labor and employment laws? Join us as we chat with Employment and Labor Attorney, Jennie Woltz to discuss the 5 areas of labor and employment law that you need to know about.
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Building Your B.A.I.L. Team - L is for Lawyer

Lawyers/Legal Experts provide vital assistance in almost every aspect of your business – including regulatory compliance, contracts and trademark advice, plus formal business incorporation and risk assessment.
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Choosing the Right Insurance for Your Business

Are you considering insuring your business, but don’t know where to start? Join Operations and Risk Management Consultant Meredith Messenger to talk about how to minimize risk to your business by choosing the right insurance program. 
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Effective Delegation

Explore how you can delegate effectively to empower your team and increase productivity. Learn ways to communicate expectation, engage your staff for growth, and tools for taking action.
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Getting Your Company Handbook Ready for 2023

Employee handbooks are key to ensuring compliance and reducing legal risk. Have you updated your company handbook recently? Or, is your company getting ready to create an employee handbook?
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MyCTSavings Retirement Savings Program

MyCTSavings is a new retirement savings program, overseen by the Connecticut Office of the State Comptroller. Join WBDC and the State Comptroller’s office to learn how more about this program, how it works, and what employers need to do to sign up.
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Retirement Plan Options for Sole Proprietors (English)

“To work because I want to and not because I have to” is one of the most common reasons why an entrepreneur starts their own business. But day-to-day activities shift the focus away from planning for the future. Learn about different options and strategies when planning for retirement.
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Retirement Plan Options for Sole Proprietors (Spanish)

“Trabajar porque quiero y no porque tengo que hacerlo” es una de las razones más comunes por las que un emprendedor inicia su propio negocio. Pero las actividades cotidianas desvían el enfoque de la planificación para el futuro. Conozca las diferentes opciones y estrategias al planificar para la jubilación.
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Top Ten Trademark Considerations for Your Business

Learn the differences between Trademark, Registered, and Copyright while protecting your brand online and in the “real world” to minimize the chance of a legal dispute and tarnishment of your brand.
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What the New CT Retirement Savings Law Means for Your Business

Employers with five or more employees in Connecticut are required by law to join MyCTSavings if they don’t already offer a retirement plan for their employees. MyCTSavings is a new retirement savings program, sponsored by the State of Connecticut’s Retirement Security Authority to help Connecticut employees save and plan for the future. Learn more about this program and how it affects your business.
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Applying for Small and Minority Business (SBE/MBE) Certification

Have you thought about your business becoming Small and Minority Business (SBE/MBE) certified? Join Meg Yetishefsky, the Program Manager for the Procurement Services/Supplier Diversity Unit as she explains the certification process. This webinar will walk you thru the certification application process and guide you to resources available to you for state procurement opportunities. 
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Thinking Globally, Contracting Locally

Explore how you can position your company for business-to-government contracts. This session will cover searching for opportunities, strategy for pursuing the right projects, and best practices for the process of contract success. Invest time to consider how you and your team might build your client portfolio to include local government and the role it has in your business development. 
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SBA: Yes You Can Get a Federal Contract

The Government works to make sure small businesses get at least 23% of all federal contracting dollars. But, do you know how to get one? Learn tips and resources from this informationsal session led by WBDC and the SBA on how to get a federal contract.
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Cyber Security

Think your business is too small to be concerned about cyber security? Think again! Typically, we only hear about data breaches at huge corporations, but the truth is most businesses that are hacked are small. Find out how you can tell if your business is vulnerable and get tips on how to make it more secure.
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How CT's New Cyber Law Affects Your Business

Learn how Connecticut’s new cyber security law, issued October 1, 2021, affects your business. 
The new law affects individual or sole proprietorships, partnerships, firms, corporations, trusts, limited liability companies, limited liability partnerships, joint stock companies, and joint ventures. This webinar is especially relevant for businesses that collect sensitive and personal information from their employees and clients.
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Tech Made Easy: Digitizing Your Receipts

Learn how to take the first step in managing your personal and business receipts, and get ready for tax season by organizing your receipts for yourself or your bookkeeper.  Explore tools and applications to effectively capture your receipts and other important financial documents.
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Tech Made Easy: Navigating Online Safely

An important session on cybersecurity best practices.  Learn how to authenticate the website you are on and send your information securely; get tips for better password management; and how to download and save documents safely on public computers.
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Tech Made Easy: PDF's and Email Attachments

Have you ever struggled with using Adobe Acrobat, saving documents to PDF, combining multiple documents into one PDF, or signing documents? Or perhaps you need a refresher on how to attach those documents to an email.  Then join us for this session to go over all these features, ask your questions, and walk away feeling more confident about how you engage in business.
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What’s next?
Meet with a WBDC Advisor