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eLearning Library: Established Entrepreneurs

eLearning Library: Established Entrepreneurs

Many On-Demand Learning Options for You

WBDC eLearning Classroom for
Established Entrepreneurs

Established Entrenpreneurs

Resources on a range of topics for established businesses to support their growth.

 

 

Managing  a Business

Business Finance

Accounting/Budget

Building Your B.A.I.L. Team - I is for Insurer

Insurance protects your most valuable asset . . . you! Everyone believes the bad things happen to other people but, as a business owner, you have to plan for the things that no one wants to think about. 
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Business Entity Types

Designed for aspiring entrepreneurs and early stage start-up businesses, this quick module delves into the top three considerations to evaluate as you set about determining your legal business structure.  Learn about the differences between a sole proprietorship, partnership, and corporation, and decide which is the best fit. 
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Business Plan Basics

Explore business Plan writing and the benefits of having a business plan. 
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Business Strategy Refinement

Examine the motivations and aspirations that drive strategy for small business owners.
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Exporting 101

Have you thought about selling your product or service internationally and don’t know where to start? Learn about the services offered through the US Commercial Service and considerations for entering international markets.
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Getting Your Company Handbook Ready for 2022

Employee handbooks are key to ensuring compliance and reducing legal risk. Have you updated your company handbook recently? Or, is your company getting ready to create an employee handbook?
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Building Your B.A.I.L. Team - B is for Banker

Bankers supply cash management, merchant processing, and other valuable services — not just someone you talk to when you need financing. Explore how you can implement best banking practices for your business.
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Business Grant Info Session: 7 Steps to Write a Business Grant

Interested in applying for a grant for your small business, but unsure how to get started? Join us for an information session to answer your questions about the grant application process. In addition, participants will have access to a free resource guide compiled by Chelsea Groton Bank to regional and national grants that are available.
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Credit Score 101

Explore personal credit scores and the steps you can take to get your financial house in order. Whether you’re starting a business or already operating one, this session will help you understand the effects of personal finances on business finances, and give you practical tips for improving your credit score. 
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Discovering Capital for Your Small Business

Learn about opportunities for attaining the funds you need for your business.  Gain an understanding of traditional and non-traditional lenders, alternative loan sources, and the requirements you need to qualify. 
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Know Your Numbers

Learn common types and important considerations for financing a new business. This series of short videos, averaging five to 10 minutes each, covers topics such as Financing Options and Preparation, Accounting Applications, Revenue Models, Calculating Costs, Pricing and Profitability, Personal Credit, and QuickBooks Basics. Check back regularly for new additions.
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Money Tips to Help Women Thrive

The “M” word doesn’t have to raise fears every time you hear it. While you may feel you have a good grasp on the basics, more refined skills are helpful in learning to build a secure financial future. Join us for an interactive discussion and leave with an action plan that will help guide your financial future.
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Pricing, Profitability, Projections for Product Business

Pricing your products is a very important part of being a small business owner. Improper pricing can lead to no profits, fewer customers and lower potential for your business to succeed. 
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Pricing, Profitability, Projections for Service Business

Learn to evaluate your pricing and set projections to help you grow your profits.
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SBA: Ways to Fund Your Business

It costs money to start a business. Funding your business is one of the first — and most important — financial choices most business owners make. How you choose to fund your business could affect how you structure and run your business. 
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Building Your B.A.I.L. Team - A is for Accountant

Accountants evaluate your financial statements and tax position to help further your company’s progress towards its goals. Explore how you can implement accounting practices for your business. This session will cover ways to build a relationship with your accounting professionals, provide the accountant’s view on working with your business, and engage tools for you to take action on improving your business story by the numbers
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Helpful Tips in Preparing Your Business Taxes

Learn some quick tips to help you prepare and stay on top of the paperwork that comes in fast and furious in the early part of the year.
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Introduction to QuickBooks Online

Join Sherry Konwerski, WBDC Business Advisor and QuickBooks Pro Advisor, for a general overview of QuickBooks Online. Learn the basic features and functionality of this tool and determine if it is the best solution for your needs. This class is recommended for those who aren’t familiar with bookkeeping or accounting.
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Know Your Numbers

Learn common types and important considerations for financing a new business. This series of short videos, averaging five to 10 minutes each, covers topics such as Financing Options and Preparation, Accounting Applications, Revenue Models, Calculating Costs, Pricing and Profitability, Personal Credit, and QuickBooks Basics. Check back regularly for new additions. 
Sign-up >>
 

Money Tips to Help Women Thrive

The “M” word doesn’t have to raise fears every time you hear it. While you may feel you have a good grasp on the basics, more refined skills are helpful in learning to build a secure financial future. Join us for an interactive discussion and leave with an action plan that will help guide your financial future. 
Sign-up >>
 

HR / Technology /
Risk Management

Legal / Certifications / Contracting

Marketing /
Social Media

Choosing the Right Insurance for Your Business

Are you considering insuring your business, but don’t know where to start? Join Operations and Risk Management Consultant Meredith Messenger to talk about how to minimize risk to your business by choosing the right insurance program. 
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COVID Mandates: What They Mean for Your Business

Are you considering a mask or vaccine mandate for your business? Wondering about what happens when an employee or customer refuses to comply?  Learn tips for implementing mandates and handling any human resources issues that result. You’ll receive expert advice and guidance from a seasoned HR professional.
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Cyber Security

Think your business is too small to be concerned about cyber security? Think again! Typically, we only hear about data breaches at huge corporations, but the truth is most businesses that are hacked are small. Find out how you can tell if your business is vulnerable and get tips on how to make it more secure.
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Effective Delegation

This session covers ways to communicate expectation, engage your staff for growth, and tools for taking action for a more effective team. Invest time to consider how you and your team can work together to build professional and company impact.
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How CT's New Cyber Law Affects Your Business

Learn how Connecticut’s new cyber security law, issued October 1, 2021, affects your business. 
The new law affects individual or sole proprietorships, partnerships, firms, corporations, trusts, limited liability companies, limited liability partnerships, joint stock companies, and joint ventures. This webinar is especially relevant for businesses that collect sensitive and personal information from their employees and clients.
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Sustainability 101 and What it Means for Your Small Business

Many business owners are looking for ways to have a smaller impact on the environment.  Silvina Skverer, of Thinking Beyond Business, delves into what it means to be a sustainable business, why it should matter to you, and other key points about sustainability.
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5 Areas of Labor & Employment Law You Should Know

Are you up on the ever-changing landscape of labor and employment laws? Join us as we chat with Employment and Labor Attorney, Jennie Woltz to discuss the 5 areas of labor and employment law that you need to know about.
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Applying for Small and Minority Business (SBE/MBE) Certification

Have you thought about your business becoming Small and Minority Business (SBE/MBE) certified? Join Meg Yetishefsky, the Program Manager for the Procurement Services/Supplier Diversity Unit as she explains the certification process. This webinar will walk you thru the certification application process and guide you to resources available to you for state procurement opportunities. 
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Building Your B.A.I.L. Team - L is for Lawyer

Lawyers/Legal Experts provide vital assistance in almost every aspect of your business – including regulatory compliance, contracts and trademark advice, plus formal business incorporation and risk assessment.
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Thinking Globally, Contracting Locally

Explore how you can position your company for business-to-government contracts. This session will cover searching for opportunities, strategy for pursuing the right projects, and best practices for the process of contract success. Invest time to consider how you and your team might build your client portfolio to include local government and the role it has in your business development. 
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5 Website Must Haves To Grow Your Business

Does your website really reflect who you are and what you do? Is it communicating the right message? Take advantage of this discussion led by Michelle Blais to learn how your website can help you grow your business.
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21 Easy Types of Content

Learn from a marketing strategy expert, certified copywriter, and content creator 21 easy and different types of content you can create to reach the right clients for your business.
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The ABC's of SEO

Learn about SEO, Keywords, SEO Ranking Factors, Google and Analytics and Google My Business.
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Branding for Your Small Business

Take a close look at what branding means for small businesses and how you can create a brand strategy that will set you apart from the competition.
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Branding, Logos, and Taglines

As a small business owner, having a unique brand that differentiates you from your competition is very important, but how do you develop yours into one that tells the story of your company?  Learn the difference between a logo and a brand, and how taglines can help you communicate your promise to your customers.
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Email Marketing

Forever stuck on subject lines? Don’t know how to grow or segment your audience? Missing calls to action?
Learn the best practices you need for your email marketing strategy to succeed.
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How PR Can Help Your Business

Do you understand the difference between public relations, marketing, and advertising? Wonder how you can use public relations to grow your small business?
Join us to learn exactly what public relations is and how it can help your business.
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How to Rock Your Social Content

Learn tips on how regular scheduling, concepts, templates, and posting can lead to a major increase in people noticing your business across different social media platforms.
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Marketing Foundations - Your Company's Story

Dive into the foundational aspects of developing a successful marketing approach for your business. Explore the importance of understanding your market, competitive analysis, telling your unique story and how to reach your target market. This series of short videos, averaging five to 10 minutes each, will lay the foundation for your marketing plan.
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Understanding and Using Instagram Reels

This session will provide an overview of what Intagram reels are and how you can use them as a marketing tool to promote your business.
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Website Development: DIY or Hire a Pro?

Thinking of creating a website for your business and wondering if you should do it yourself or hire a professional? Explore the pros and cons of both options.
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What’s next?
Meet with a WBDC Advisor