5 Website Must Haves To Grow Your Business
Does your website really reflect who you are and what you do? Is it communicating the right message? Take advantage of this discussion led by Michelle Blais to learn how your website can help you grow your business.
21 Easy Types of Content
Learn from a marketing strategy expert, certified copywriter, and content creator 21 easy and different types of content you can create to reach the right clients for your business.
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Branding for Your Small Business
Take a close look at what branding means for small businesses and how you can create a brand strategy that will set you apart from the competition.
Branding, Logos, and Taglines
As a small business owner, having a unique brand that differentiates you from your competition is very important, but how do you develop yours into one that tells the story of your company? Learn the difference between a logo and a brand, and how taglines can help you communicate your promise to your customers.
Do You Know Your Competition?
Learn how to do a simple competitive analysis so you can stand out from the crowd.
Forever stuck on subject lines? Don’t know how to grow or segment your audience? Missing calls to action?
Learn the best practices you need for your email marketing strategy to succeed.
Finding Your Customers
Learn how to reach your customers more effectively. Guidance on defining your target market, identifying your ideal client, and building marketing and segmentation strategies to attract and retain these customers.
Getting Started with Canva
Canva can be a powerful tool to design beautiful graphics and visuals for your business, and many features are free! Learn how to get started with this platform and how to create eye-catching visuals to elevate your business.
Grow Your Business with Shopify or Etsy
Whether you are newly formed or an established business, your company can thrive on either platform. Gain insight into the world of eCommerce and whether Shopify or Etsy are right for you.
How to Confidently Pitch Your Product or Service
Communicating your product or service is a key skill for every entrepreneur. You have to be able to talk about what you do or sell, concisely, clearly, and with confidence to capture the attention and interest of potential buyers or recommenders.
This one-hour session will cover best practices and techniques for pitching.
How to Create a Google Business Profile
Google Business is an underrated and important marketing tool! It is free and easy to set up and manage. Learn the easy steop to set up your Google Business Lising.
How to Make Your Brand Powerful
The perception of your brand exists whether you control it or not. Learn tips on how to create a brand strategy, learn what brand is, what factors to consider when creating visual and verbal communications, and how to write a positioning statement.
How to Rock Your Social Content
Learn tips on how regular scheduling, concepts, templates, and posting can lead to a major increase in people noticing your business across different social media platforms.
Intro to TikTok
Walk through the process of setting up a profile and the basics of getting started on TikTok.
LinkedIn Personal Branding
LinkedIn – the world’s largest professional network – is an incredibly powerful tool for networking and career development. Learn how to showcase your personal brand on LinkedIn. Follow along and update your profile!
Marketing Foundations - Your Company's Story
Dive into the foundational aspects of developing a successful marketing approach for your business. Explore the importance of understanding your market, competitive analysis, telling your unique story and how to reach your target market. This series of short videos, averaging five to 10 minutes each, will lay the foundation for your marketing plan.
SEO Basics - Get Found on Google
Search Engine Optimitzation (SEO) is a mandatory marketing tactic if you want your wbesite to be found on Google. SEO is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Learn proven, repeatable best practices to help you drive targeted traffic to your website.
The Social Media Formula for Creating Content
Learn how to optimize your social media accounts to maximize your success with an easy formula to communicate your brand’s message across multiple platforms.
Understanding and Using Instagram Reels
This session will provide an overview of what Intagram reels are and how you can use them as a marketing tool to promote your business.
Website Content Made Easy
Create website content your visitors will actually read with easy step-by-step online tools to help savvy entrepreneurs and small business owners create the words, images and plan the layout for your website, before even trying to tackle the techy stuff!
Website Development: DIY or Hire a Pro?
Thinking of creating a website for your business and wondering if you should do it yourself or hire a professional? Explore the pros and cons of both options.
5 Areas of Labor & Employment Law You Should Know
Are you up on the ever-changing landscape of labor and employment laws? Join us as we chat with Employment and Labor Attorney, Jennie Woltz to discuss the 5 areas of labor and employment law that you need to know about.
Building Your B.A.I.L. Team - I is for Insurer
Insurance protects your most valuable asset . . . you! Everyone believes the bad things happen to other people but, as a business owner, you have to plan for the things that no one wants to think about.
Building Your B.A.I.L. Team - L is for Lawyer
Lawyers/Legal Experts provide vital assistance in almost every aspect of your business – including regulatory compliance, contracts and trademark advice, plus formal business incorporation and risk assessment.
Choosing the Right Insurance for Your Business
Are you considering insuring your business, but don’t know where to start? Join Operations and Risk Management Consultant Meredith Messenger to talk about how to minimize risk to your business by choosing the right insurance program.
Explore how you can delegate effectively to empower your team and increase productivity. Learn ways to communicate expectation, engage your staff for growth, and tools for taking action.
Getting Your Company Handbook Ready for 2023
Employee handbooks are key to ensuring compliance and reducing legal risk. Have you updated your company handbook recently? Or, is your company getting ready to create an employee handbook?
Intellectual Property for Small Businesses
MyCTSavings Retirement Savings Program
MyCTSavings is a new retirement savings program, overseen by the Connecticut Office of the State Comptroller. Join WBDC and the State Comptroller’s office to learn how more about this program, how it works, and what employers need to do to sign up.
Onboarding a New Employee
Recruiting & Interviewing in a Tight Job Market
Retirement Plan Options for Sole Proprietors (English)
“To work because I want to and not because I have to” is one of the most common reasons why an entrepreneur starts their own business. But day-to-day activities shift the focus away from planning for the future. Learn about different options and strategies when planning for retirement.
Retirement Plan Options for Sole Proprietors (Spanish)
“Trabajar porque quiero y no porque tengo que hacerlo” es una de las razones más comunes por las que un emprendedor inicia su propio negocio. Pero las actividades cotidianas desvían el enfoque de la planificación para el futuro. Conozca las diferentes opciones y estrategias al planificar para la jubilación.
Top Ten Trademark Considerations for Your Business
Learn the differences between Trademark, Registered, and Copyright while protecting your brand online and in the “real world” to minimize the chance of a legal dispute and tarnishment of your brand.
What the New CT Retirement Savings Law Means for Your Business
Employers with five or more employees in Connecticut are required by law to join MyCTSavings if they don’t already offer a retirement plan for their employees. MyCTSavings is a new retirement savings program, sponsored by the State of Connecticut’s Retirement Security Authority to help Connecticut employees save and plan for the future. Learn more about this program and how it affects your business.