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Express Trak: Instagram A to Z

Learn how to use this popular social media platform to promote and grow your business
Express Trak: Instagram A to Z
January 9th, 2020
4:00 PM - 8:00 PM
What You'll Gain:
  • An overview of Instagram and how it can be used as an effective marketing tool
  • Instruction on developing content that will stengthen your brand and engage your audience
  • Expert advice on how to use Instagram "stories" to help you tell your story
Cost: $25

Instagram is arguably the most popular social media platform, with over one billion people using the app each month. So, how can you use Instagram to help build your business? Join us for this 3-part series to find out!

Session 1: Building Your Profile – Creating a compelling and searchable profile is the first step to building an Instagram presence for your brand. In this session, Terri Piekara, WBDC’s Instagram expert, will teach you about the components of your profile and how you can use them to make sure your potential customers find you on Instagram.

Session 2: It’s all about the Content – Should you be posting pictures of your dog, family and what you had for dinner or should you stick with only pictures of your product? In this session, you’ll learn how to engage your audience through the content you post.

Session 3: What’s Your Story? – What is an Instagram story, how is it different from a regular post? You’ll find out in this final session and you’ll learn how to use stories to strengthen your brand and promote your business.

Registration Required/$25 Fee

UCONN Stamford
1 University Place
Stamford, CT 06901

Instructor: Terri Piekara
Title: Business Advisor
Bio: Terri Piekara is a social media consultant and Instagram strategist who believes deeply in the Three C’s - Communication, Connection and Community. Her mission is to guide solopreneurs and small business owners to speak authentically about themselves and their businesses.
Register for Express Trak: Instagram A to Z
Terms of Service: WBDC is a nonprofit organization, required by its funders to collect data requested on this form. WBDC places great value on your personal privacy and the confidential facts and figures you disclose concerning your business activities. Information concerning you and your business is kept strictly confidential and is reported only in aggregate unless prior approval is received from you. WBDC is able to offer its programs and services at afforable and/or reduced rates due to the support of Federal, State, Municipal, Corporate and Individual contributors and the programs or services you participate in are either partially or fully subsidized.

Small Business AssociationThis program is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. We make reasonable accommodations for access by persons with disabilities.