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Introduction to E-Commerce: 2 Part Webinar

Featuring Debra Lutsky, Officer/Founder of Digital Retail Partners and Michela Solanch Vice President of Strategy Zero Gravity Marketing
Introduction to E-Commerce: 2 Part Webinar
December 3rd, 2018
5:30 PM - 7:30 PM
What You'll Gain:
  • Choosing the right e-commerce Platform
  • Funnel eCommerce Marketing Approach
  • What type of businesses are right for e-commerce
Cost: $0
Description:

In this workshop, aspiring and established e-commerce entrepreneurs will be given a walk-through of the strategies and tactics necessary to launch and grow a successful e-commerce business.

Learn all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site, how to make visitors buy your product, and everything else that needs to happen behind the scenes to run a successful e-commerce business.

Part 1 – November 26: How To Get Started

  • What type of businesses are right for e-commerce? (Services, Products, etc)
  • Choosing the right e-commerce Platform (Etsy, Amazon, Shopify, etc)
  • Top 10 Checklist 
  • The Basics of e-commerce Marketing (So your site is setup, now what?)

Part 2 – December 3: The Lights Are On, Now What?

  • A deep dive into the full Funnel eCommerce Marketing Approach
  • Takes 7-10 touch points to get a user to take action

 Registration Required/No Charge

Part 2 Monday, December 3 | 5:30 PM – 7:30 PM

Location: Webinar

Instructor: Debra Lutsky and Michela Solanch
Title: Officer/Founder of Digital Retail Partners and Vice President of Strategy Zero Gravity Marketing
Bio: DEBRA LUTSKY is the Chief Creative Officer/Founder of Digital Retail Partners. She has been designing highly visible marketing campaigns and design programs for major U.S. and international corporations within the fashion and lifestyle industry for 10+ years. MICHELA SOLANCH is a marketing maven who effortlessly intertwines marketing tactics to get her clients unparalleled results. Whether she is meticulously analyzing data to see where there is room for improvement or she is implementing her newest innovative idea, one thing is for sure: Michela lives for creativity in her marketing strategies.
Register for Introduction to E-Commerce: 2 Part Webinar
Terms of Service: WBDC is a nonprofit organization, required by its funders to collect data requested on this form. WBDC places great value on your personal privacy and the confidential facts and figures you disclose concerning your business activities. Information concerning you and your business is kept strictly confidential and is reported only in aggregate unless prior approval is received from you. WBDC is able to offer its programs and services at afforable and/or reduced rates due to the support of Federal, State, Municipal, Corporate and Individual contributors and the programs or services you participate in are either partially or fully subsidized.