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Express Trak: Marketing Bootcamp

Meet a series of speakers and immerse yourself in topics to ignite your business in this jam-packed program.
Express Trak: Marketing Bootcamp
March 12th, 2019
5:00 PM - 9:00 PM
What You'll Gain:
  • What are the most important factors to consider when building your online presence
  • Ways you can increase your visibility online and stand out
  • Understanding of what is SEM and how do you use it, maximize it, measure it, etc
  • Strategies for using Instagram to connect with potential clients
Cost: $25

A strong online presence can be a distinct advantage in today’s business landscape. Join WBDC for three workshops in one evening to develop a strong and cohesive online marketing strategy.

Workshops will include: 

Workshop 1: Social Media Presence – Social media has become an integral marketing tool and is often the first introduction your customers/target market has to your business, which is why it’s very important to put your best foot forward and have a strong social media presence. During this social media launch pad you will learn how to develop a cohesive online presence that will help your business attract a loyal customer base.

Workshop 2: The Search to find You!– Have you heard terms such as search engine marketing (SEM), but  are not really sure what it means or how it applies to marketing your business? You will learn how SEM can increase your visibility online where customers are searching to find you whether they know it or not.

Workshop 3: Creating compelling content for Instagram Utilizing Instagram is an inexpensive and extremely effective strategy for marketing your small business and establishing your brand image, but coming up with compelling content can sometimes be challenging and overwhelming. During this workshop we will provide examples of successful Instagram content and strategies/techniques you can implement on your businesses social media channels.

Location: WBDC – Stamford Office

Pre-Registration Required/$25

Instructor: Jason Feder, Erin Bruehel & Terri Piekara
Title: Marketing Specialists
Bio: JASON FEDER: Jason is the Director of Search Engine Marketing (SEM) at Priceline.com located in Norwalk, CT. ERIN BRUEHEL: Erin is the Brand Promotions and Social Media Lead at priceline.com located in Norwalk, CT. TERRI PIEKARA: Terri is a Social Media Manager at Jade Marketing Solutions.
Register for Express Trak: Marketing Bootcamp
Terms of Service: WBDC is a nonprofit organization, required by its funders to collect data requested on this form. WBDC places great value on your personal privacy and the confidential facts and figures you disclose concerning your business activities. Information concerning you and your business is kept strictly confidential and is reported only in aggregate unless prior approval is received from you. WBDC is able to offer its programs and services at afforable and/or reduced rates due to the support of Federal, State, Municipal, Corporate and Individual contributors and the programs or services you participate in are either partially or fully subsidized.

Small Business AssociationThis program is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. We make reasonable accommodations for access by persons with disabilities.