Gingertray is a brand built around sassy (and slightly famous) Willow, a bell-ringing dachshund featured in the owner Tray’s self-published children’s book, Willow Rings a Bell. Through viral, feel-good content and storytelling, Gingertray shares joyful, relatable moments that celebrate the human-animal bond. The brand creates original content, products, and partnerships that bring smiles, spark connection, and resonate with families and pet lovers.